Brand Marketing Manager

company

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

role

the job:

t he Brand Marketing Manager   is responsible   for   being a brand steward and   leading 360° go-to-market plans for new product launches, key seasonal moments,   +   brand collaborations. this role translates product strategy and insights into big, resonant ideas, joyful storytelling   and orchestrates cross-functional   collaboration +   execution across all channels (consumer engagement,   creative,   retail, pro, DTC). they   are part of the nucleus of   the brand +   launch planning, ensuring every   campaign launch   feels cohesive, on-brand, and commercially impactful.

this is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building,   creative +   sharp storytelling, and flawless execution.

salary: $90,000 - $110,000

location: Brooklyn, NY (must be based in NY + have the right to work in the US) 2 days a week onsite

what you'll do:

Launch strategy & planning

- Own the   end-to-end GTM planning   for   new   launches, from   initial   brief through   postmortem.

- Partner closely with Product Marketing to understand the   North Star, claims, and   product   positioning, and turn that into a clear consumer promise.

- Define   launch   objectives, target audiences, messaging hierarchy, and   KPIs   in   partnership   cross functional partners.

- Develop campaign strategy   to ensure every touchpoint   ladders   into one unified, insight-driven story   across all channels (paid, social, PR, influencers, retail, pro,   DTC).

Briefing &   campaign   development

- Lead the creation of   360°   creative   briefs,   ensure briefs clearly articulate: insight, tension, big   idea, key messages, mandatories, and deliverable needs by channel.

- Translate   consumer, cultural, and market insights   into   clear   creative direction that inspires breakthrough storytelling.

- Collaborate with   copy   team   to craft the   master campaign story, ensuring messaging is insight-led,   +   identify   strategic storytelling levers across channels.

- Own the creation of   campaign toolkits   (message maps,   final   assets,   approved   copy FAQs) for internal teams and external partners.

Cross-functional   Collaboration

- Drive   launch timelines and milestones: align   with   cross-functional partners on key dates (concept lock, asset delivery, retailer submissions, content live dates).

- Lead   launch kickoff   +   status meetings, keeping teams aligned on priorities, scope, and deliverables.

- Collaborate with   trade marketing   &   sales   on retailer-specific activation (launch windows, exclusives,   secondary placements,   in-store visuals).

- Partner with   pro team   on stylist-facing launch moments (education, sampling, events).

Measurement & optimization

- Partner cross functionally to monitor KPI performance   across awareness, engagement, traffic, conversion,   sentiment,   and retailer metrics throughout the launch, evaluating success and translating insights into future recommendations.

- Lead   post-launch recaps, synthesizing performance data, creative learnings, and channel insights.

- Turn learnings into   directives   for future launches (what to repeat, evolve, or stop).

must haves:

- 4–6+ years of experience in   brand marketing, or go-to-market   roles (beauty, personal care, or consumer brands strongly preferred).

- Proven   track record   of   leading 360° campaigns   across multiple channels and stakeholders.

- Strong understanding of the   retail +   pro +   DTC + social + influencer   ecosystem (bonus: experience with Sephora/Ulta/pro channels).

- Excellent   brief writing, storytelling, and deck-building   skills.

- Highly organized project manager; comfortable running   complex timelines   and cross-functional meetings.

- Excellent communication and presentation skills.

- Strong collaborator who can influence and advocate for the consumer,   pro   and brand.

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!