Search Ads Operations Specialist - English Market

TikTokOn-siteFull-timeSenior, 5–8 yearsListed 1 month ago

Apply now

About this role

About the Team
The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV.

The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.

It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance.
This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.

What will I be doing?
1. Manage content operation and strategy optimization for search features, ensuring productivity and accuracy meet business requirements.
2. Prioritize quality and safety of content from the search side, deeply understanding and monitoring business progress to facilitate product function optimization.
3. Collaborate with supervising departments to optimize working standards and conduct relevant policy and SOP training.
4. Demonstrate effective cross-team communication skills and take ownership of project tasks.
5. Conduct regular assessments on search quality according to evaluation standards, providing feedback and suggestions for policy improvement.
6. Stay updated with search trends and algorithm changes, implementing adjustments as necessary for optimal search performance.
7. Undertake additional compatible and related responsibilities as required by the project.