Growth Manager (Commercial Strategy & Planning)

About TRU

TRU is one of Egypt's leading Buy Now, Pay Later (BNPL) platforms, on a mission
to make everyday purchases more accessible and flexible for consumers across
the country. As we scale, we're building out a Growth team focused on driving
commercial performance — identifying where the biggest opportunities lie,
building the plans to capture them, and working across the business to make
them happen.

About the Role

We're looking for a Growth Manager who thinks commercially first. This role is
less about running individual campaigns and more about setting the strategic
direction: identifying growth levers across merchants, verticals, and customer
segments, building the business case and plan behind them, and driving
execution with the teams that bring them to life. You'll work closely with
Commercial, Marketing, Product, and Data teams to turn opportunities into
measurable revenue and volume growth.
​

What You'll Do

- Develop
and own TRU's growth strategy and commercial plans — identifying priority
merchants, verticals, and customer segments to drive transaction volume
and revenue
- Build
the business case for new growth initiatives, including sizing the
opportunity, defining the approach, and setting success metrics
- Translate
strategy into concrete action plans, working cross-functionally with
Commercial/BD, Marketing, and Product to execute against them
- Analyze
performance across merchants, categories, and channels to identify what's
working, what's not, and where to double down
- Partner
with the Commercial/BD team to shape merchant-facing growth initiatives
(offers, promotions, co-marketing) that drive mutual value
- Own
the growth roadmap and reporting — setting targets, tracking progress
against KPIs, and course-correcting as needed
- Work
Backwards from P&L and respective goals
- Conduct
market and competitor analysis to spot emerging opportunities and risks in
the BNPL and broader fintech/retail landscape
- Present
growth plans, business cases, and performance updates to senior leadership
and align stakeholders around priorities
- Continuously
test and validate new growth hypotheses, iterating quickly based on
results
​

Requirements

- 4–7
years of experience in growth, commercial strategy, business planning, or
a related role — fintech, e-commerce, or retail experience is a strong
plus
- Strong
commercial acumen with a track record of building and executing plans that
moved the needle on revenue or volume
- Excellent
analytical skills — comfortable working with data to size opportunities,
build business cases, and track performance
- Experience
working cross-functionally with Commercial, Marketing, and Product teams
to bring strategy to life
- Strong
stakeholder management skills, with the ability to influence and align
senior leadership
- Structured,
strategic thinker who can also roll up their sleeves and drive execution
- Fluent
in English and Arabic

Why Join TRU

- Shape
the commercial growth strategy of one of Egypt's fastest-growing fintechs
- High-visibility
role with direct exposure to senior leadership and company-wide strategic
decisions
- A fast-paced, entrepreneurial environment where
strategic thinking translates quickly into action