Brand Marketing Manager, Hong Kong

About the Job

About the job

This position is responsible for leading brand management, marketing and product in Hong Kong , to drive functional strategy and planning. This role is responsible for all integrated marketing briefs for the markets and to lead go-to-market inputs and reporting to Brand Director.

- This position will research, identify, and define needs of the Blue Bottle consumer and business both from the current market perspective as well as future growth opportunities.

- Act as a steward of the brand mission to ensure the vision, positioning, architecture all drive for overall business goals.

- This role will work closely with Cafe Ops and GM to align and support business goals.

You are

You are equal parts diligent planner, exceptional leader, and brand ambassador. A natural connector of people, teams and workstreams, you’ll navigate our network of global leaders and local teams, partnering to both develop and get buy-in for initiatives and opportunities that will push forward our brand values.

You thrive in a complex, fast-paced environment, are attentive and organized, and have an upbeat, can-do attitude and have a proven record of successfully working cross-functionally. You will come to deeply understand the Blue Bottle brand and can share that vision at scale.

- A diplomatic problem-solver and relationship builder with a positive attitude, who can bring people together to both resolve and execute against challenges.

- Able to decisively manage through shades of gray and with the capability to help others learn, adapt and deliver in a changing environment.

- Understand what it takes to bring diverse groups to the table to discuss, align and execute, and the ability to help them get to those places.

- Detail-oriented and strategic; someone who “sweats the small stuff,” but also sees the big picture and can provide clarity to teams to deliver in this environment

- Deeply collaborative; comfortable jumping in and working closely with different stakeholders; excited to share knowledge, and welcome support.

- A clear and effective communicator in your conversations, written communications, and presentations.

- Exceptionally curious and interested in learning, comfortable with ambiguity and moving forward despite uncertainty.

You will:

- Work closely with the Brand Director and GM to develop overall market(s) brand strategy to help achieve business objectives

- Lead brand strategy discussions, ensuring a insights-led target consumer perspective

- Analyze consumer trends and categories to help identify and influence future sources of growth and ensure financial targets are achieved.

- Align with Brand leadership to ensure marketing needs are met and objectives, plans, activations are well communicated and understood

- Lead the marketing plans and retail marketing strategy for product offerings and work closely with product teams to bring new launches to life.

- Lead external partners as needed for retail and visual merchandising initiatives.

- Drive momentum and long-term brand health

- Foster strong network of key stakeholders including brand peers, collaborators, trade organizations, agencies and key opinion leaders

- Work with Global Brand Operations to lead the Go-To-Market process for HK markets

- Oversee the development, implementation of marketing programs and campaigns within budget to raise awareness and consideration.

- Engage, inspire and excite the organization around the brand vision, purpose and strategies so team is clear in bringing them to life in their areas of functional expertise

- Provide brand guidelines to ensure our partner, vendors and internal audiences follow them and update them as necessary

- Plan and execute marketing programs to raise brand awareness and consideration while analyzing and evaluating opportunities to drive consumer growth and loyalty

- Develop and continuously evaluate KPI by marketing objective. Track and perform analysis of marketing metrics across media and channels.

- Contribute to the establishment of business and customer segmentation strategies by using market research and business intelligence effectively to provide marketing recommendations

- Empower annual functional planning and communication.

- Stay informed of competitive analysis and frequently with cafe visit/market visits to maintain expert knowledge of the industry and market

- Build and develop a team which is full of passion & energy, creative, professional and efficient

You have:

- 5 years relevant experience in a marketing, brand or product leadership role. Deep experience in marketing and brand marketing working for reputable, F&B, retail or consumer-facing multinational organizations.

- Proven success in developing brand strategies, marketing, advertising, promotional and public relations efforts as well as customer loyalty programs and other customer acquisition strategies from concept to implementation.

- Understanding of merchandising strategies and ability to build marketing around product offerings.

- Strong analytical skills and proven ability to analyze quantitative and qualitative data, draw conclusions and develop actionable recommendations.

- Meticulous attention to detail . Exceptionally astute in picking up and responding to unexpected situations and staying on top of matters.

- Evidence of strong conceptual thinking with a track record of generating new ideas/concepts that challenge traditional frontiers of thought.

- Sound financial and business acumen.

- Excellent interpersonal skills. Able to work effectively with a diversity of cultures and working styles.

- Strong executive presence. Principled and tenacious. A straight-forward, “low ego” communication style and leadership reputation is required.

- Trusted leadership ability, with proven success building teams and mentoring talent.

- Resourceful problem-solving skills with proven ability to think critically, analytically and strategically.

- Proactive and business-minded attitude with enterprise-level project management ability.

- Excellent workshop, presentation and communication skills.

- Last but not least, a deep love for great coffee, food, and exceptional guest experiences