Senior Associate - Strategy&, Consumer Markets

Job Description & Summary
About Strategy&:

PwC’s Strategy& is a global team of practical strategists, committed to helping clients solve their toughest problems and capture their greatest opportunities. We combine strategic thinking with practical execution, working alongside clients to develop actionable solutions and deliver measurable impact.

We differentiate ourselves through:

- Focusing our consultants on specific industries and working with our global network of PwC and Strategy& experts to provide the best possible service to our clients

- Applying Strategy& methodologies and industry   expertise   to address clients’ most pressing strategic and operational issues

- Working with PwC Management Consulting and other business lines to provide integrated, end-to-end solutions to our clients

Role purpose :

- We are looking for a Senior Consultant / Senior Associate to join our Strategy& team with a primary focus on Consumer Markets, including retail, FMCG, e-commerce,   distribution   and related consumer-facing sectors.

- The ideal candidate will bring proven Consumer Markets experience from a multinational, regional market leader or consulting firm, combined with the ability to work in a consulting environment: structure complex problems, develop hypotheses, conduct analysis , build client-ready PowerPoint deliverables and translate insights into clear strategic recommendations.

- The role requires strong commercial acumen and practical understanding of Kazakhstan,   Azerbaijan   and Uzbekistan markets, including local consumer trends, competitive dynamics, retail formats, FMCG distribution models, sales   channels   and go-to-market specifics.

Key responsibilities :

- Support and lead workstreams in strategy, commercial transformation, market entry, growth strategy, operating model, sales effectiveness, pricing, revenue growth   management   and performance improvement engagements for Consumer Markets clients

- Apply industry knowledge in retail, FMCG, e-commerce,   distribution   and consumer goods to develop practical and actionable recommendations

- Structure ambiguous business problems, decompose them into hypotheses, analytical workstreams and clear outputs

- Conduct market, customer, competitor, channel, product, pricing, sales, category,   distribution   and profitability analysis

- Develop consulting-style PowerPoint presentations, storylines, executive summaries, meeting notes, status   reports   and project tracking materials

- Ensure deliverables are client-ready, logically structured and supported by strong vertical and horizontal logic

- Work with client teams to collect data, conduct interviews,   facilitate   workshops, validate   findings   and co-create solutions

- Bring practical understanding of Consumer Markets dynamics in Kazakhstan,   Azerbaijan   and Uzbekistan, including differences in market maturity, consumer behavior, channel   structure   and competitive landscape

- Collaborate with PwC and Strategy& experts across territories to bring relevant benchmarks,   methodologies   and best practices to client work

- Contribute to proposals, credentials, knowledge   assets   and Consumer Markets thought leadership

- Coach junior team members and help ensure high-quality delivery across assigned tasks and workstreams

Required experience and qualifications :

- 5+ years of relevant industry experience in Consumer Markets, preferably in retail, FMCG, e-commerce, distribution, consumer   goods   or adjacent sectors

- Experience in multinational companies or leading regional players is strongly preferred

- Proven experience in one or more of the following functional areas:   ma rketing ,   Sa les / Commercial,   RGM ,   Categ ory   management ,   Busin ess   D evelopment ,   St rategy

- Proven ability to work in a consulting environment, including problem structuring, hypothesis development, analytical work, stakeholder   management   and preparation of client-ready deliverables

- Strong PowerPoint and storyline development skills, including ability to create structured,   concise   and visually clear executive-level presentations

- Strong analytical skills and ability to work with market data, sales data, financials, consumer insights and operational KPIs

- Ability to interpret multiple project components and translate findings into clear, compelling recommendations

- Excellent communication,   presentation   and relationship-building skills

- Bachelor’s degree from a reputable university in Business Administration, Economics, Marketing, Finance,   Engineering   or a related field

- MBA or master’s degree from a reputable university is a plus

- Strong command of written and spoken English ,   Russian is strongly preferred. Knowledge of Kazakh, Azerbaijani or Uzbek is an advantage

- Advanced MS Office skills, especially PowerPoint and Excel

- Ability to work in a high-intensity project environment with changing priorities, tight   deadlines   and senior stakeholder expectations

Preferred candidate profile :

The preferred candidate is a strong Consumer Markets professional who has worked in a leading FMCG, retail, e-commerce or distribution business and understands how commercial decisions are made in practice. The person should be able to move from industry   expertise   into consulting-style work: structure issues, analyze data, build recommendations, prepare senior-level PowerPoint   deliverables   and communicate clearly with clients.

R elevant profiles may include:

- Sales / commercial excellence manager from FMCG or retail

- Revenue Growth Management / pricing professional

- Category management / trade marketing professional

- Strategy or business development professional from a consumer goods,   retail   or e-commerce company

- Consultant with strong Retail / FMCG / Consumer Markets experience

- Regional professional with hands-on exposure to Kazakhstan,   Azerbaijan   and Uzbekistan markets

What we are looking for :

- Strong Consumer Markets business judgment

- Practical understanding of retail and FMCG economics

- Ability to convert industry experience into structured consulting outputs

- Clear communication and executive presentation skills

- Strong problem-solving mindset

- Ownership,   maturity   and ability to work independently

- Ability to collaborate with clients and internal teams in a project-based environment

- Interest in building Strategy& Consumer Markets capabilities across Eurasia