About this role
The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for a full-time Measurement Partner supporting NA SMB Accounts. This role will partner with small and medium-sized businesses and agencies to help measure the effectiveness of their investment on our platform. The Measurement Partner will help advertisers understand the value TikTok drives for their business, identify opportunities to improve campaign performance, and build measurement maturity at scale.
In addition, this role will partner with key cross-functional teams such as Sales, Product Marketing, Measurement Product, and Business Marketing to ensure clients and agencies have best-in-class measurement support.
We seek highly driven, empathetic individuals who are looking to build our Marketing Sciences discipline. The ability to execute at scale, simplify complex measurement concepts, demonstrate curiosity, and apply data-driven thinking in a fast-growth environment will be critical for success.
Responsibilities:
- Partner primarily with SMB advertisers and agencies to provide measurement solutions that lead to a better understanding of their performance and the value TikTok drives for their business.
- Drive measurement adoption at scale by helping advertisers identify the right measurement approach based on their business objectives, maturity, and available data.
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients and agencies.
- Set up, monitor, and interpret ad effectiveness studies to help advertisers quantify the impact of TikTok advertising and translate measurement results into actionable recommendations.
- Develop and deliver education sessions, resources, and collateral for internal Sales teams, advertisers, and agencies on marketing measurement and best practices.
- Identify opportunities proactively to improve measurement adoption, advertiser education, and business impact across the SMB portfolio.
- Manage client and agency feedback to ensure their voice is reflected with our product, partnerships, and measurement teams.
- Translate complex measurement concepts and results into clear, actionable business recommendations for advertisers and internal stakeholders.