VP, Corporate Banking Marketing Lead, Group Marketing & Communications

Key Responsibilities:

1. Business & Marketing Strategy

- Develop and execute annual marketing plans aligned with IBG business priorities.
- Translate business objectives into integrated marketing initiatives across awareness, consideration, engagement, and conversion stages.
- Support customer acquisition, relationship deepening, and cross-sell objectives through targeted marketing programmes.
- Partner with business stakeholders to identify opportunities to strengthen market positioning and client engagement.

2. Campaign & Programme Management

- Lead end-to-end development and execution of integrated marketing campaigns.
- Manage sector-focused, product-led, and client engagement programmes across Large Corporates, Mid-Cap, SME, FIG, and priority industry segments.
- Drive execution excellence across content, digital, media, events, sponsorships, and owned channels.
- Ensure campaigns are aligned with brand standards, regulatory requirements, and business objectives.

3. Thought Leadership & Brand Positioning

- Strengthen DBS IBG's reputation as a trusted and strategic partner.
- Develop and amplify thought leadership content, executive communications, client stories, and industry insights.
- Increase visibility of DBS executives and subject matter experts through media, speaking opportunities, and strategic partnerships.
- Support initiatives that reinforce DBS' leadership across priority industries and solutions.

4. Client Engagement & Events

- Design and execute strategic client engagement programmes, forums, roundtables, and flagship events.
- Ensure events serve clear business objectives, including lead generation, relationship building, and executive engagement.
- Work closely with Relationship Managers to support post-event follow-up and opportunity development.
- Monitor event effectiveness and implement continuous improvements.

5. Digital & Performance Marketing

- Leverage digital channels and marketing technology platforms to improve reach, targeting, engagement, and lead generation.
- Drive optimisation of websites, SEO/GEO, content discoverability, marketing automation, and lead management processes.
- Collaborate with analytics teams to measure campaign effectiveness and marketing contribution to business outcomes.
- Champion data-driven decision making and continuous optimisation.

6. Stakeholder Management

- Serve as a trusted marketing advisor to IBG leadership and key business stakeholders.
- Collaborate across GM&C functions including Brand, External Communications, Digital Marketing, Internal Communications, and Creative Production.
- Work with regional teams to maximise alignment and leverage regional assets and best practices.
- Manage agencies, vendors, and external partners where required.

7. Governance & Budget Management

- Manage assigned marketing budgets effectively and ensure optimal return on marketing investment.
- Ensure adherence to DBS governance, compliance, procurement, and risk management standards.
- Monitor programme delivery, reporting, and performance tracking

Location:
Jakarta Head Office

Job:
Marketing and Communications

Schedule:
Regular

Employee Status:
Full time