About this role
Team Introduction
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.
Responsibilities
- Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
- Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
- Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
- Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
- Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
- Partner closely with regional teams and market to drive synergy, business alignment and uplift performance for the Thai market