Senior Vice President, Federation Fundraising

Purpose:

- Provides strategic leadership to mass market fundraising at scale and unifies all federation-facing
activities to maximize the collective fundraising potential of the organization

- Responsible for developing a cohesive strategy for affiliate engagement, fundraising, and service
delivery

- Oversees the Direct Response fundraising program, a key driver of both revenue and the
grassroots donor base vital to the Federation’s mission

- Provides transformative insights into direct response fundraising strategies, driving revenue
growth and efficiency while testing novel approaches to enhance donor engagement and
revenue streams

- Creates a compelling value proposition for collaborative fundraising and provides a roadmap for
the future of federation fundraising.

- As a member of the Senior Development Leadership Team (SDLT), the SVP influences across
verticals in service of a unified Development strategy and models PPFA’s In This Together
values in leading the division.

Engagement:

- Serves as the primary leader interfacing with affiliate partners and serves as the deputy to the
Chief Development Officer for affiliate relations

- Partners closely with internal and external stakeholders to ensure a seamless donor experience
across the federation

- Partners with SVP, Development Operations to ensure technical & data strategy and operations
priorities drive innovation and data driven fundraising at scale

- Designs and leads the strategy for collaborative philanthropy, with a focus on providing
enhanced services and ensuring affiliate satisfaction with partnership, shared donor practices,
development resources and support

- Leads with deep empathy and a proven track record of navigating complex dynamics to build
trust across diverse geographical and political landscapes

Delivery:

- Drives integrated data driven fundraising strategies to ensure that we are maximising the
revenue growth potential of the National office and across the federation

- Oversees and drives a large and successful Direct Response and Digital Marketing team,
responsible for generating over $230 million in revenue, with a focus on strategic growth of the
program

- Assess internal processes and develop and implement enhanced ways of working to ensure
division-wide goal planning and alignment, for enhanced performance and teamwork across
departments and work structures

- Leads the recruitment, development, and retention of a diverse team of professionals, fostering
an environment of innovation, engagement, and sustained excellence.

- Partners with executive leadership to advance a culture that embraces change, fosters teamwork,
and prioritizes belonging, ensuring the team is equipped to grow, innovate, and pivot.

- Leads an effort to evaluate our current collaborative fundraising programs in order to maximize
federation fundraising

- Serves as a key voice in the National Office leadership, ensuring that development perspectives
inform the federation's long-term financial health and strategic pivots

- Performs other duties as assigned

Knowledge, Skills and Abilities (KSAs):

- Minimum Bachelor's degree required; Advanced degree preferred

- Minimum 20 years of experience in complex high volume marketing technology and
fundraising systems, with at least 8 years of leadership experience in navigating federated or
chapter-based fundraising models.

- Contribution based fundraising or non profit experience preferred

- Proven experience managing or integrating direct response/digital marketing programs to drive
mass-market revenue.

- Demonstrated success in leading organizational shifts, particularly in dynamics between a
national office and local affiliates.

- Expertise in designing and executing collaborative fundraising models that balance national
scale with local impact.

- A proven track record of leading with empathy and building lasting relationships while
navigating challenging/high-pressure organizational dynamics.

- Understanding of non-profit governance structures and the ability to propose and lead the
implementation of federation-wide agreements.

- Ability to lead a diverse team of passionate fundraising professionals and developing talent.

- A deep commitment to Planned Parenthood’s mission and to an inclusive and equitable work
environment.