About this role
About the Team
TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation
Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities:
- Assortment Strategy: Develop deep qualitative and quantitative data research on both internal platform traffic funnel and competitor trending, form overall assortment strategy, underlying segmentation and identify demand-supply gap
- Assortment Acquisition & Incubation: Define prioritised target for Acquisition team across categories along with seller incentive pkg, define mechanism to incubate and grow key seller
- Assortment Platform Efficiency: Work with platform operation team across channels, campaign, search and feed operation team to further grow the target merchant and assortment’s control share against competitor
- Partner with regional product & tech teams across domains to create scalable processes with technology as backbone