About this role
The UK Campaign and marketing team owns major commercial moments across TikTok Shop UK. Within this setup, the Campaign Monetization function is responsible for building scalable monetization models around campaign traffic and merchant demand, ensuring commercial growth is measurable, repeatable, and operationally sustainable.
You will need strong commercial judgment, structured problem solving, and hands-on analytical capability. The ideal candidate is comfortable operating in a fast-moving environment, translating ambiguous business goals into clear monetization plans, and aligning a wide group of stakeholders to deliver measurable Ads and revenue outcomes.
The UK Campaign and marketing team owns major commercial moments across TikTok Shop UK. Within this setup, the Campaign Monetization function is responsible for building scalable monetization models around campaign traffic and merchant demand, ensuring commercial growth is measurable, repeatable, and operationally sustainable.
This role sits at the intersection of campaign strategy, merchant monetization, product capability, and business operations. You will work closely with Platform and Brand Campaigns, Product, Commercial, Industry, Marketing, Data, Finance, and regional stakeholders to turn campaign moments into scalable revenue opportunities.
About the Role
As a Campaign Monetization TPA, you will own the strategy and execution of monetization initiatives across TikTok Shop UK platform campaigns, with a clear focus on campaign monetization scope. This includes building and scaling initiatives such as ShopAds packages, Brand Amplification Programme（BAP), and future monetization programs, while establishing the budget management, ROI attribution, and performance measurement frameworks needed for long-term growth.
You will need strong commercial judgment, structured problem solving, and hands-on analytical capability. The ideal candidate is comfortable operating in a fast-moving environment, translating ambiguous business goals into clear monetization plans, and aligning a wide group of stakeholders to deliver measurable Ads and revenue outcomes.
Responsibilities
- Own the end-to-end monetization strategy for campaign commercial initiatives, turning campaign traffic and merchant demand into scalable revenue opportunities.
- Drive planning and execution for key non-IP monetization programs, including ShopAds package strategy, BAP expansion, and new campaign monetization pilots, from concept design through launch and post-campaign review.
- Build a clear standalone monetization target framework, including revenue goals, ROI measurement, attribution logic, operating cadence, and scale-up criteria.
- Partner with Product and business teams to improve monetization capabilities, increasing package flexibility, merchant applicability, operational efficiency, and overall adoption.
- Define merchant segmentation, value proposition, and GTM approach for monetization programs, and work with commercial and industry teams to improve merchant recruitment, conversion, and retention.
- Establish structured budget governance and spend-efficiency management, including weekly tracking, monthly review, and performance diagnostics across investment, return, and commercial impact.
- Conduct deep-dive analyses on monetization performance, merchant behavior, package uptake, campaign efficiency, and revenue contribution; translate findings into actionable recommendations.
- Build repeatable playbooks, SOPs, and reporting mechanisms, so campaign monetization can scale beyond one-off initiatives and become a durable growth engine.
- Coordinate cross-functional stakeholders across Campaigns, Commercial, Product, Marketing, Finance, and Data teams to ensure strong execution quality, risk control, and decision transparency.
- Support annual and quarterly planning by shaping monetization roadmap, resourcing needs, success metrics, and business cases for future investments.