About this role
About the team
The Global Accounts team plays a critical role in establishing and leading strategic partnerships between TikTok and the world's biggest advertisers and brands.
We are looking for a strategic, data-driven and commercially-savvy leader who is able to anticipate the needs of the most advanced Global Accounts advertisers and the verticals they operate in.
They will develop deep analysis, innovative marketing/media/commerce frameworks and measurable solutions to drive long-term growth of these advertisers.
The right candidate must be a consultative thought-leader with strong commercial acumen, helping high-touch clients achieve their business and marketing objectives in a fast paced, rapidly evolving environment.
Cross-functional collaboration with sales teams and XFN is a must to provide holistic solutions that cover product/platform, vertical and market-level expertise.
Responsibilities
- Support the most mature Global Accounts advertisers across Beauty, FMCG and Tech in APAC and METAP.
- Identify, analyze and address the biggest opportunities for advertisers and brands that line up with their immediate and long-term business and marketing objectives.
- Design strategic and actionable frameworks and solutions through close collaboration with internal (sales teams and XFN) and external stakeholders (across global and regional teams).
- Design structured experimentation opportunities for advertisers to test new marketing/ media approaches and new business models that unlock growth.
- Execute initiatives/programs at scale throughout the year via alignment/influence with internal (sales teams and XFN) stakeholders and external clients (across global and regional teams).
- Ensure these drive Global Accounts revenue priorities, opportunity-mapping insights from product adoption, individual markets, clients/categories/brands and more alongside Global Account Directors.
- Contribute to the strategic direction of the Global Accounts team; leveraging account and market-level insights to inform the short- and long-term strategy.
- This is a client-facing role that requires consultative selling, relationship building and influencing via data and insights with clients across levels of seniority.