About this role
About the Team
TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.
With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.
Responsibilities
- Own creator campaign operations end-to-end, from campaign strategy and design through launch, execution, and post-campaign review.
- Translate goals into clear campaign mechanics, eligibility rules, incentive structures, and operational workflows that are simple to understand and easy to execute at scale.
- Build and continuously improve the operating cadence for campaigns - timelines, playbooks, stakeholder check-ins, issue escalation, and quality control, while devising mechanisms and operational workflows to ensure creator engagement and participation to support campaign post and gmv targets.
- Monitor performance using data and experiment results, identify key drivers and bottlenecks, and turn insights into actionable optimizations for future waves.
- Partner with cross-functional teams (BD, Creator Management, Product) to align objectives, coordinate execution, and unblock dependencies.
- Develop reporting and documentation standards that make campaign health, learnings, and next steps easy to share and reuse.