About this role
About the team
Indonesia Small Medium Business team takes the responsibility to manage sellers from scratch via omni-channels, accelerate the growth cycle for platform via strategy approach and provide accessible, quality & effective education and engagement throughout the whole seller lifecycle to drive their business success. While ID SMB Strategy takes an important role in target setting, budget management, data enhancement and strategy production.
Responsibilities:
- Take ownership of end-to-end acquisition strategy planning and execution for key industries in Indonesia (e.g. Beauty, Fashion, Lifestyle, Electronics), defining industry development stages and clear goals to drive scalable acquisition growth.
- Based on TikTok Shop and Tokopedia platform characteristics, combined with local consumer trends and competitive landscape in Indonesia, develop differentiated industry operating and seller management strategies, and build replicable industry playbooks and methodologies.
- Deeply understand common pain points and core needs of merchants at different development stages within each industry, and build a data-driven, end-to-end operating framework to improve overall industry operating efficiency.
- Build and monitor an industry-level OKR system, tracking key metrics such as industry scale, penetration, merchant structure and supply health; break down and attribute OKRs, and adjust industry development direction in a timely manner based on data insights.
- Collaborate closely with cross-functional teams including assortment, integrated marketing, product to land platform capabilities and resources in priority industries and establish a closed-loop industry incubation mechanism.