About this role
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales, Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.
Responsibilities
- Strategy Development
- Be part of a team that works closely with the GBM lead on established disciplines while providing input into the overall GBM strategy.
- Provide APAC Business Marketing Lead with strategic input & best practices for marketing disciplines such as New Clients and Expansions
- Provide Business Marketing Lead with team & business planning, including goal setting, performance tracking, budget planning & utilization, resource planning, processes & framework development, team health & productivity
- Conceptualise and deliver on large scale, multi-disciplinary projects that contribute to APAC's business growth
- Process Management & Optimization
- Drive and track key regional marketing initiatives, monitoring project timelines, milestones, and deliverables.
- Conduct research, competitor benchmarking, and industry analysis to support strategic input on marketing disciplines (e.g., Marcoms, New Clients).
- Create operational structure, templates, cadence and deliverables for project managers to leverage
- Ensure best practices are adopted consistently and facilitate cross-functional process to advance projects and remove roadblocks, while keeping open communications
- Delivery
- Partner with cross-functional teams to conceptualise and drive regional programs and initiatives focused on driving commercial benefit and delivery efficiency
- Serve as project manager on high-priority or strategic internal or external projects or initiatives
- Prepare key materials, research, and/or presentation materials for internal and external meetings with key partners (or potential partners) - identifying goals, opportunities, and challenges
- Relationship & Awareness
- Act as a key liaison between marketing and the wider business ecosystem - including sales, product, marketing science, user operations, global accounts and others
- Drive global-regional synergies across marketing, engaging stakeholders at all levels across different geographic coverage