About this role
About Us
We are a Zoho One Premium Partner , specializing in
implementing Zoho CRM, Zoho People, Zoho Books, Zoho Projects, Zoho
Creator, and the entire Zoho ecosystem for businesses across India.
Our digital presence and online branding play a crucial role in client
acquisition, product awareness, and service promotions.
We are looking for a highly motivated Digital Marketing
Executive to join our team and support our marketing initiatives.
Key Responsibilities
1. Social Media Management
- Create, schedule, and publish posts
across LinkedIn, Instagram, Facebook, and YouTube.
- Monitor social media engagement and
respond to audience queries.
- Research competitors and trends to
improve content strategy.
2. Content Creation
- Write clear and engaging content for:
Social media posts
- Blogs
- Email campaigns
- Website updates
- Assist in creating marketing creatives
using Canva or similar tools.
3. SEO & Website Optimization
- Basic SEO tasks: keyword research,
on-page optimization, title/meta updates.
- Support in improving website ranking
and generating organic traffic.
4. Email & Campaign Marketing
- Assist in running email marketing
campaigns using Zoho Campaigns/Zoho Marketing Automation.
- Manage mailing lists and track
performance metrics.
5. Lead Generation Support
- Work on basic digital lead-generation activities.
- Utilize digital channels for promoting
Zoho product services and training.
6. Analytics & Reporting
- Track campaign performance using Zoho
Marketing Tools, Google Analytics, and social media insights dashboards.
- Prepare weekly and monthly performance reports.
Requirements
- Strong written and verbal communication skills.
- Basic understanding of Digital
Marketing concepts (SEO, social media, content writing).
- Familiarity with tools like Canva,
Google Analytics, and social media platforms.
- Willingness to learn Zoho Marketing
tools (Zoho Social, Zoho Campaigns, Zoho Marketing Automation).
- Creativity and ability to work in a
fast-paced IT/Software environment.