Manager, Brand & Digital Marketing (2232)

Manager, Brand & Digital Marketing

Location: Life University, Main Campus - Marietta, GA

Essential Job Functions

- Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.

- Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events.

- Script, plan, and oversee production of video and digital media.

- Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.

- Execute paid media initiatives including brand awareness and lead-generation.

- Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system.

- Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.

- Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.

- Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.

- Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.

- Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.

- Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).

- Support SEO strategy utilizing BrightEdge or similar software.

- Conduct keyword research and apply results to advertising, website, and social media content.

- Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development.

- Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.

- Capture photo and video as needed to complement professional services and enhance marketing output.

- Design digital ads using Adobe, Canva, or similar software.

- Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.

- Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.

Additional Duties and Responsibilities

- Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.

- May manage marketing personnel.

- Assumes additional responsibilities and supports special projects as requested.

Qualifications

Education, Training and/or Experience

- Bachelors degree in related field

- 3+ years of relevant experience

Knowledge, Skills, Abilities

- Media strategy development

- Content strategy and creative development experience

- Presentation skills

- Data analytics and performance reporting

- Digital campaign management

- Microsoft Office Suite Software

- Email development system software

- Canva, Adobe Suite or similar design software

- Monday or similar project management software

- Google Analytics experience

- Salesforce, Ellucian, or other CRM software

- Budget management

- Cross-functional collaboration and partnership

- Partner/vendor management

Personal Characteristics

- Collaborative

- Accountable

- Self-starter

- Works well independently

- Strong verbal and written communication skills

- Creative

- Innovative

- Flexible

- Analytical

- Customer service-oriented

- Student-centered

- Detail-oriented

- Results-oriented

- Values aligned with lasting purpose

Preferred Qualifications

- Higher education marketing experience

- Wordpress or similar Content Management System (CMS) experience

- Photo/video experience

- Video editing skills

- Google certifications

- Hootsuite software

Physical Demands

- Nature of work requires an ability to operate standard business office equipment.

- Requires ability to communicate and exchange information, collect, compile and prepare work documents, set-up and maintain work files.

- Must be able to lift 25 lbs., retrieving and placing materials on high shelves and on floor-level shelves; standing, walking, carrying, grasping, hearing, seeing, sitting, kneeling, climbing, balancing, stooping, crouching, and reaching.

Working Conditions

- Work performed in an office environment.

- Some travel may be required.

- May require availability for overtime hours during peak periods.

- This position is in-person and requires residence in the Metro Atlanta area.