Senior Digital Marketing Specialist

Job Description & Summary

We’re   seeking   a Senior Digital Marketing Specialist   to join our dynamic Marketing & Communications team at PwC Lithuania. If you thrive in a fast-paced, creative environment and are passionate about digital marketing, design, and driving online engagement, we want to hear from you!

In this role, you will :

- Design Creation:   Create engaging, on-brand visual assets (static and dynamic) for a range of platforms and purposes, including websites, social media, email marketing, posters, presentations, and other digital and print materials.

- Daily Social Media Management:   Manage the company’s social media presence across various platforms, such as LinkedIn, Facebook, Instagram, and others; develop a social media calendar; generate content ideas; create visual assets (static and dynamic); write post copy; publish content; and monitor performance and engagement analytics .

- Email Marketing Management:   Manage email campaigns by creating and segmenting audience lists, preparing and sending targeted communications through several of the company’s email marketing platforms, and monitoring campaign performance and analytics .

- Daily Web Management:   Manage and   maintain   website content by creating, updating, editing, and removing pages and information ; uploading assets; ensuring alignment with brand guidelines; and   monitoring   basic web performance and analytics.

- Digital Advertising Management:   Create and manage paid advertising campaigns across Facebook, Instagram, LinkedIn, Google Ads, and other platforms. Together with the team,   analyse   and   optimise   ads to ensure they meet performance targets .

- Collaboration:   Work closely with the entire M&C team and other departments to align design and digital marketing efforts with broader business strategies .

You are our perfect candidate if you have:

- At least   3   years of proven experience in design and digital marketing

- Proficiency   in design tools (Adobe Creative Suite, Canva, etc.) for creating visually compelling content

- Experience with web content management systems (e.g., WordPress, Shopify, or others)

- Good knowledge   of and   hands-on experience with digital platforms (Meta Ads, Google Ads, LinkedIn Ads, email marketing tools, etc.)

- Excellent written and verbal communication skills in Lithuanian and English

- Ability to work independently and manage multiple projects in a fast-paced environment

- A creative, detail-oriented, and proactive approach to problem-solving

- Strong analytical skills and the ability to interpret data to inform decision-making

Skills considered a   bonus:

- Experience in SEO and/or SEM

- Passion for photography and/or video creation

Our offer:

The monthly gross base salary for this position ranges   from EUR 2600 to EUR 3000.   Actual compensation depends on the candidate’s qualifications and skills.

Benefits:

- Private health insurance

- Competence development and certifications

- Great office location in the city   centre ,   equipped with everything you need for a short break at work and fresh snacks at all times

- Pet-friendly office

- Company events, including regular internal events and quarterly team-building activities

- Flexible work-from-home policy, workations, and trust days for self-care

- Enhanced employer sickness pay benefit

- Coach and Buddy   programme   for seamless onboarding and meaningful career development

- Wellbeing initiatives, psychological support

- A choice   of   additional   benefits, including   additional   pension contributions, compensation for home office equipment, a parking space near the office, a budget for personal development training, and a budget for the MELP platform

If you have any questions, please do not hesitate to contact us via email  [email protected]