Marketing Analyst

Description

Key Responsibilities

- Track and analyze marketing performance across all company brands and locations.
- Develop and maintain weekly, monthly, and quarterly marketing reports and dashboards.
- Monitor key performance indicators (KPIs), including: Lead volume
- Cost per lead
- Lead source
- Conversion rates
- Revenue generated
- Customer acquisition cost
- Return on ad spend (ROAS)
- Marketing spend
- Website traffic
- Search performance
- Google Business Profile performance
- Review growth and reputation metrics

- Compare marketing performance by brand, location, campaign, channel, and time period.
- Identify trends, anomalies, and areas of underperformance.
- Provide recommendations based on data and performance trends.
- Track marketing budgets and spending across brands and vendors.
- Maintain organized records of marketing expenditures and performance.
- Compare actual spending against approved budgets.

Requirements

Experience with any of the following is a plus:

- Google Analytics / GA4
- Google Ads
- Meta Ads Manager
- Google Business Profile
- Google Search Console
- Looker Studio
- Excel advanced functions and pivot tables
- CRM platforms
- ServiceTitan or similar home-services software
- SEO platforms
- Social media analytics platforms
- Marketing automation and reporting tools

Ideal Candidate

The ideal candidate is someone who enjoys working with numbers but understands that the numbers tell a story . They should be curious, organized, and willing to dig into the data to determine not only what happened, but why it happened and what should be done next .

This person should be comfortable asking questions, identifying inconsistencies, challenging assumptions when the data does not support them, and presenting recommendations to leadership in a clear and understandable way.

The goal of this position is not simply to report the numbers—it is to turn marketing data into actionable business intelligence.