Associate, Global Social Media (External Agency Staff)

The Associate, Global Social Media will temporarily support the day-to-day management of NFL Social, driving daily content, long-term strategy, and revenue-generating opportunities across all platforms. It leads cross-functional collaboration, manages teams and partners, and guides social strategy for major tentpole events and emerging platforms. Ultimately, the position ensures the NFL stays culturally relevant, data-driven, revenue-focused and maximizing innovative in the social space. It is essential to have a dedicated leader in this role to elevate the league’s impact and growth, making it a critical advancement opportunity for someone ready to shape the future of NFL social.

Responsibilities:

- Support day-to-day content and programming on the NFL’s owned social media platforms (Instagram, Twitter/X, TikTok, Reddit, Snapchat, Threads, Facebook, etc)

- Work alongside social programming staff to lead ideation and execution of editorial and marketing calendars

- Utilize analytics and insights to understand what’s working, what’s not working, and be prepared to adjust strategies at any time

- Celebrate football at all levels and support the NFL’s fan-facing marketing initiatives

- Constantly staying ahead of the latest trends throughout the social space

- Identify opportunities to monetize and drive revenue through our social platforms in partnership with our sales and sponsorship teams

- Concept big ideas to execute throughout the NFL calendar

- Collaborate closely with other internal stakeholders to ideate and execute around tentpole events (ex. Thanksgiving, Super Bowl, etc)

Required Qualifications:

- Prior experience managing social channels for a major brand

- Ability to work well under tight deadlines and thrive in the "always-on", 24/7 NFL news cycle

- Strong eye for social-friendly content, with ability to understand what will perform well

- Experience using photo and video editing software (ex. Adobe Creative Suite)

- Comprehensive knowledge of the NFL, all 32 teams, and players across the league

- Expert-level understanding of current and emerging social platforms

- Experience working with social analytics

- Strong communication and organization skills

- Comfortable multi-tasking independently

- Ability to work nights, weekends, early mornings, and holidays

- Thrive in a team setting where it is required to work and interact with several different departments on a daily basis

Other Key Attributes / Characteristics

- Bachelor's degree preferred

- 5+ years’ experience in a social media role

- Previous experience leading a content team

- Previous NFL work experience is preferred

- Basic video + photo editing experience

- Building presentations and materials for internal distribution

Terms /Expected Hours of Work

- Up to 3 months based on business needs

- This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Salary $40 — $55 USD