Brand Manager

WHAT YOU WILL DO

- Drive the implementation of the marketing strategy for the company in line with objectives

- With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.

- Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.

- Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.

- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

- Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions

- Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.

- Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.

- Work closely with design agencies and assisting with new product launches

- Manage accurately the invoicing/PO process

OUR PERFECT CANDIDATE

- Sound knowledge of Nigerian media landscape and consumers.

- Experience of having developed new & effective communication materials including TV copies.

- Able to collaborate efficiently with internal and external teams.

- Good communication skills, both written and orally.

- Experience working with & successfully managing 3rd party agencies / strategic partners.

- Budgetary & cost control management.

- Competitive intelligence & insights.

- Strong Multi project Project Management skills and experience.

- Good experience in driving new product developments .