GTM Activation Marketing Manager - Workday Product

Join Kainos and Shape the Future

At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture , where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

Job Profile description

Main purpose of the role & responsibilities in the business:

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of   highly talented   and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.

What   You’ll   Do

As a   GTM Activation   Marketing Manager, working within the Campaign Activation team and reporting to the VP of Campaign Activation, you will develop and own the   GTM   activation strategy , campaign plans and   integrated activation approach   that fully align with commercial priorities and sales plans to support growth and ambitions for the Workday Product Business Unit.

You will act as the bridge between campaign strategy and execution, translating commercial priorities into high-impact, multi-channel campaigns and ensuring they are effectively activated, orchestrated, and optimised across the full buyer journey.   You will also   be responsible for   translating strategic product and campaign messaging into effective activation across campaign touchpoints, ensuring consistent and compelling messaging throughout the buyer journey.

Working in close partnership with Sales & SDRs, Product Marketing, Alliances, Sales Enablement, and wider marketing teams (Marketing Operations, Content, Brand, Events), you will ensure strong alignment from campaign launch through to follow-up, delivering against agreed goals including pipeline generation, progression, and conversion.

You will use your extensive experience and commercial knowledge to maximise the impact of marketing on the business. You will foster strong relationships with key internal stakeholders and external partners, acting as a trusted advisor.

Key Responsibilities

- Owning and implementing campaign activation strategy, plans and budgets   – you will develop,   own   and implement integrated campaign plans aligned to commercial priorities for the Workday Product BU. You will define target audiences, messaging, and channel approach, ensuring campaigns are   strategically aligned,   prioritised   and set up for successful execution ,   balancing commercial priorities, audience strategy, and resource considerations across concurrent campaigns . You will own campaign budgets and ensure activity is delivered on time and within budget.

- Owning,   creating   and activating campaigns and content   – you will manage the end-to-end delivery of integrated, multi-channel campaigns to drive defined   objectives   including brand awareness, demand generation, and pipeline acceleration. You will   lead   cross-functional   campaign orchestration across specialist functions   to ensure campaigns are executed effectively across channels and aligned to   objectives .   Working from core messaging frameworks provided by Product Marketing, your team will apply and adapt campaign messaging across channels and touchpoints including emails, landing pages,   webinar   communications, nurture flows, and campaign CTAs to support campaign   objectives   and audience engagement.

- Sales alignment,   enablement   and pipeline conversion   – you will work closely with Sales and SDR teams to ensure the successful launch, activation, and follow-up of campaigns, driving strong lead management and conversion. You will partner with Sales Enablement on key campaigns to ensure sales teams are equipped with the right messaging, content, and tools to engage prospects and progress opportunities.

- Reporting,   accountability   and ROI   – you will own overall campaign effectiveness and ROI, reporting on performance across campaigns and activities for the Workday Product BU. You will partner with Marketing Operations and use insights and data to optimise performance and continuously improve campaign effectiveness.

- Strategic alliances with Partners   – you will work closely with Alliances and Partner Marketing to   identify   co-marketing opportunities to enhance campaign reach and impact. You will use market insight to   identify   new opportunities to drive commercial benefit.

- Working as a team with a focus on collaboration and stakeholder   management – you will proactively collaborate as part of the Campaign Activation team and the wider marketing function to deliver against overall OKRs. You will act as   a central point   of coordination, building strong relationships with stakeholders and acting as a trusted advisor.   You will also provide leadership and guidance across campaign activity, helping drive consistency and best practice across GTM activation .

Minimum (essential) requirements :

- Substantial experience in marketing, including at a strategic/management level, with   clear evidence   of success in prior roles

- Experience in B2B campaign activation and delivery, with a strong   track record   of executing integrated, multi-channel campaigns

- Experience of developing marketing strategies focused on maximising success in target markets

- Experience in developing and implementing marketing campaigns that drive business results and meet objectives

- Strong experience working with Sales and SDR teams to generate and convert pipeline

- Strong   understanding and experience of CRM and marketing automation   platforms

- Demonstrated ability to communicate, present, influence credibly and build strong trusted relationships - at all levels of the organisation and with external partners

- Experience of working in a matrixed environment, collaborating across multiple teams

- Capable of managing multiple campaigns and priorities in a highly competitive and fast-paced environment while meeting deadlines

- Strong interpersonal, verbal, and written communication skills

- Ability to cultivate ideas while aligning to brand and messaging strategy

- Ability to think ‘outside the box’

Desirable:

- Degree or Higher in Marketing, Communications, or a similar, relevant discipline

- Experience within the Workday ecosystem or enterprise SaaS environment

- Experience delivering co-marketing campaigns with strategic partners

- Event and project management experience as part of integrated campaigns

- Understanding of generating leads and managing them through to qualification

- Broad technology experience and awareness of technology trends and their impact on marketing plans

Embracing our differences

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.   We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are.   We also believe every candidate deserves a level playing field.

Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.

We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.