About this role
This role maintains RB Global and its brands’ master content library - value propositions, brand narratives, messaging frameworks - and keeps it current as the business evolves. This person is a strong writer first and uses that skill both to write directly when needed and to direct AI tools as the primary production method for content across the entire organization: brand campaigns, blog content, paid ads, social, email, video scripts, and more. The role combines hands-on writing craft with AI fluency, applying judgment and editing to make sure content - whether self-written or AI-produced - is accurate, on-brand, and effective for its channel and audience.