About this role
We’re looking for a *Senior Brand Marketer* who can lead creative strategy, develop compelling campaigns, and drive brand growth through strong storytelling and data-driven marketing.
What You’ll Do
* Develop and creative strategies and campaign concepts aligned with brand and business goals.
* Lead creative storytelling, scriptwriting, hooks, and campaign narratives.
* Develop ideas for engaging video and social media campaigns.
* Work closely with content creators, designers, and videographers to bring concepts to life.
* Review and refine creatives to ensure strong brand messaging, storytelling, and execution.
* Develop content and campaign calendars based on trends, audience insights, and business objectives.
* Understand and support performance marketing and Meta Ads, including creative performance, leads, conversions, and ROAS.
* Analyze campaign and content performance and use insights to improve future creatives.
* Conduct competitor and market research to identify new creative opportunities.
* Ensure consistency in brand voice, positioning, and communication across platforms.
### Requirements
*3–5+ years of experience in brand marketing, creative strategy, content, or a similar role.
* Strong expertise in creative strategy, storytelling, and scriptwriting.
* Ability to turn a brief or business objective into a strong creative concept and campaign.
* Excellent understanding of social media content and video-first marketing.
* Working knowledge of Meta Ads and performance marketing.
* Strong understanding of hooks, CTAs, audience psychology, and conversion-focused creatives.
* Strong communication and collaboration skills.
* Highly creative, proactive, and able to take ownership from idea to execution