SEO Expert

The MigrationLahore, PunjabOn-siteFull-timeSenior, 5–8 yearsListed 1 week ago

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About this role

JOB
DESCRIPTION:

We are looking for an SEO
Optimization Executive to enhance our online visibility, organic
traffic, and lead generation . The ideal candidate should have expertise in on-page,
off-page, and technical SEO strategies to improve search engine rankings
and drive quality leads.

Key
Responsibilities:

- Conduct keyword research to
optimize website content and improve organic rankings.
- Implement on-page SEO strategies,
including meta tags, headings, internal linking, and URL optimization.
- Develop and execute off-page SEO
strategies , including backlink building and outreach.
- Monitor website performance,
rankings, and traffic using tools like Google Analytics, Google
Search Console, SEMrush, and Ahrefs .
- Optimize website speed,
mobile-friendliness, and overall technical SEO health .
- Collaborate with the content and
marketing team to ensure SEO best practices are implemented in blogs,
landing pages, and marketing campaigns.
- Stay updated with the latest SEO
trends, algorithm changes, and industry best practices .
- Track and report SEO performance
metrics , providing insights and recommendations for improvement.
- Optimize local SEO strategies to
improve visibility in relevant markets.

Requirements

Education: Bachelor’s degree in Marketing, IT,
Computer Science, Business, or a related field .
Experience: 2-4 years in SEO, digital marketing, or search
engine optimization .
Skills:

- Strong knowledge of Google Search
Console, Google Analytics, Ahrefs, SEMrush, Moz, and other SEO tools .
- Experience in technical SEO, website
audits, and page speed optimization .
- Familiarity with WordPress, HTML, and
basic website structures .
- Understanding of content marketing
and SEO-friendly content strategies .
- Ability to analyze search trends,
competitors, and performance data to enhance SEO strategies.
- Strong analytical and problem-solving
skills..