Assistant Manager - Brand

Keells Food Products PLC

Assistant Manager - Brand

Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country’s market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, and ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products and other food products categories & solutions under the “Elephant House” and “Keells Krest” brands.

Job Responsibilities

- Drive brand performance and profitability of the assigned portfolio, with ownership of volume and market share targets.

- Lead the development and execution of brand strategy , including annual marketing plans and long-term growth initiatives.

- Identify consumer insights and market opportunities , translating them into actionable growth platforms.

- Manage and deliver innovation pipeline , including new product development, renovations, and portfolio optimization.

- Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels with measurable impact.

- Channel Marketing experience in managing channel support to drive channel growth and brand exposure within different channels.

- Monitor and analyze brand performance metrics, driving corrective actions and continuous optimization.

- Own category and competitive analysis, providing strategic recommendations to strengthen market positioning.

Person Specifications

- Bachelor’s Degree in Marketing or a related field

- CIM/CIMA or equivalent professional qualification is an added advantage

- Minimum 4–6 years’ experience in brand management, preferably within FMCG

- Proven experience in handling end-to-end brand ownership and campaign delivery with channel marketing exposure

- Strong understanding of consumer insights, analytics, and market research tools

- Experience in new product development and innovation management

- Demonstrated ability to manage cross-functional stakeholders and external agencies

- Strong commercial acumen with experience in budget management and performance tracking

- Strategic thinker with strong problem-solving and analytical skills.

- Excellent leadership, stakeholder management, communication, and presentation skills.

- Strong project management skills with a focus on execution excellence and results.

If you are confident that you possess the above requirement, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site