Market Development - TM (Rajasthan West)

Mahindra & Mahindra LimitedBikaner, RajasthanOn-siteFull-timeStaff, 8–12 yearsListed 1 week ago

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About this role

Responsibilities & Key Deliverables

Market Development & Business Growth

- Drive market development initiatives to improve penetration, market share, and business performance.

- Execute market activation programs to generate inquiries and improve conversions.

- Identify regional growth opportunities and implement targeted business interventions.

Dealer Engagement & Channel Effectiveness

- Manage dealerships to achieve targets for volume, market share, retail, deliveries, collections, and parts sales.

- Build strong dealer relationships and drive channel engagement.

- Ensure adoption of standard sales and customer engagement processes.

- Support dealer/sub-dealer expansion for enhanced market coverage.

- Monitor dealer performance and recommend improvement actions.

Customer Engagement & Field Visibility

- Enhance customer engagement through field activities and market interactions.

- Implement localized customer connect programs to improve visibility.

- Collect customer insights and market intelligence for business decisions.

- Ensure effective execution of market development plans.

Sales Process Excellence

- Drive inquiry generation and management through CDMS.

- Implement company sales strategies at dealership level.

- Support dealer capability building in sales processes, product knowledge, and new product launches.

- Monitor business performance and ensure target achievement.

Market Intelligence & Competitive Analysis

- Track competitor activities, campaigns, and market trends.

- Gather feedback on competitor and company products from dealers and customers.

- Share insights to strengthen market development strategies.

Financial & Retail Development

- Review dealer financial health and recommend corrective measures.

- Coordinate with banks and financial institutions to improve retail financing.

- Support initiatives that increase retail penetration and financing accessibility.

Experience

5 to 9 years of relevant experience in Sales

Industry Preferred

Qualifications

General Requirements

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