About this role
Marketing Operations Manager / Lead Journey – Demand Generation CoE
Role Summary
The Marketing Operations Manager / Lead Journey sits within the Demand Generation Center of Excellence (CoE) reporting to the Director of Customer Engagement, and owns the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL across multiple global brands and regions.
This role owns the lead journey from anonymous engagement through MQL handoff to Sales , ensuring prospects are captured, identified, nurtured, scored, and qualified consistently. The Marketing Operations Manager / Lead Journey balances global standardization with regional flexibility to deliver frictionless, scalable lead journeys.
Lead flow is treated as a product: intentionally designed, governed, measured, and continuously improved.
What You’ll Be Responsible For
- Own and optimize lead journeys from anonymous engagement through MQL across global brands
- Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows
- Own routing logic and lifecycle governance up to MQL handoff
- Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels
- Partner with regional teams to adapt journeys to local market needs while maintaining global standards
- Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities
- Govern lead data hygiene, taxonomy, and cross-platform consistency
- Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL
Who Should Apply / Desired Profile
This role is ideal for someone who enjoys owning the front half of the funnel and making complexity invisible to customers and teams.
You may be a strong fit if you:
- Love designing how anonymous demand turns into qualified demand
- Think in journeys, logic, and behavioral signals
- Are deeply curious about what happens before a lead becomes “sales-ready”
- Enjoy untangling messy funnels and building clean, scalable systems
- Can balance global frameworks with regional nuance and reality
- Are comfortable partnering with Sales without owning post-MQL execution
- Value clarity, documentation, and governance as tools for speed and scale
- Influence effectively across brands, regions, and functions without direct authority
Core Skills & Experience
- Strong experience in demand generation operations, lead management, or marketing operations
- Hands-on work with marketing automation platforms, lifecycle orchestration, and lead scoring
- Solid understanding of CRM concepts and MQL definitions, handoff logic, and governance
- Experience supporting multiple brands or regions within a shared demand generation model
- Analytical mindset with the ability to diagnose funnel issues and optimize performance through MQL
- Clear communicator in global, cross-functional environments
Nice to Have
- Experience with Eloqua (segmentation, nurture design, forms, integrations)
- Familiarity with customer interaction or omnichannel platforms (e.g., chat, messaging, call routing), preferred hands-on experience with Genesys.
- Understanding of Salesforce lead objects and MQL handoff models
- Exposure to journey orchestration tools, chatbots, or AI-assisted engagement
- Experience working with analytics or data platforms to support dark-funnel visibility and attribution