Field Marketing Manager, India

What You'll Do

- Execute field marketing programs across India’s defense, Ministry of Defence, Armed Forces, DRDO, and strategic aerospace accounts, aligned with regional Go-to-Market priorities.

- Support the development and execution of account-based marketing strategies for priority India-based government and defense accounts, helping map buying centers and coordinate multi-touch engagement across events, executive briefings, targeted campaigns, and customer programs.

- Develop a strong understanding of India’s defense procurement environment, acquisition cycles, and stakeholder landscape, using that knowledge to inform effective marketing programs.

- Execute major India-based defense and aerospace events, prioritizing high-value account engagement, customer meetings, and opportunity progression over brand presence alone.

- Plan and execute owned customer events, private briefings, roundtables, and targeted engagements in partnership with Sales and Capture teams.

- Partner closely with Sales and Business Development to align marketing programs with local account plans, pipeline targets, and strategic business priorities.

- Support ABM programs designed to generate new pipeline, deepen engagement within strategic accounts, and accelerate existing opportunities.

- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with Sales.

- Partner with Sales to ensure accurate opportunity association, contact mapping, and required CRM field completion to support reliable pipeline reporting and attribution.

- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, and performance reporting.

- Track and report field marketing performance against KPIs including account engagement, stakeholder engagement, campaign participation, opportunity influence, pipeline contribution, and deal acceleration.

- Manage event and program logistics, agencies, vendors, and other external partners to ensure high-quality and efficient execution.

- Bring structure, accountability, and operational rigor to field marketing execution within a fast-growing international aerospace and defense organization.

Required Qualifications

- 5 to 8+ years of experience in field marketing, demand generation, integrated marketing, or related marketing roles, preferably with exposure to government, aerospace, or defense markets in India.

- Experience marketing into India-based government, defense, aerospace, or public sector organizations. Experience with Ministry of Defence, Armed Forces, DRDO, or related organizations is highly valuable.

- Understanding of India’s defense procurement processes, long-cycle acquisition environments, and complex multi-stakeholder account structures.

- Proven experience executing account-based marketing programs within complex enterprise, government, or strategic accounts.

- Hands-on experience with Salesforce CRM, including campaign creation, Campaign ID management, opportunity alignment, reporting, and maintaining strong CRM hygiene.

- Hands-on experience with Marketo or a comparable marketing automation platform, including campaign execution, segmentation, nurture programs, and performance tracking.

- Experience executing trade shows, industry events, executive briefings, and owned customer programs, preferably within the India aerospace and defense market.

- Ability to engage professionally with senior military leaders, government stakeholders, defense industry executives, and technical audiences.

- Strong project management and execution skills, with the ability to manage multiple programs and priorities simultaneously.

- Strong cross-functional partnership skills with Sales, Business Development, Capture, and Global Marketing teams.

- Ability to operate effectively in a fast-paced, high-growth environment with evolving priorities and processes.

- Fluent in English, both written and verbal, with the ability to collaborate effectively with global teams. Proficiency in Hindi or other regional Indian languages is a plus.