About this role
Responsibilities
- Develop and execute the overall SEO strategy.
- Own technical SEO and continuously identify and resolve issues affecting organic visibility.
- Conduct keyword research, search-intent analysis and competitor research.
- Improve organic rankings, qualified organic traffic and ultimately leads/revenue.
- Develop and execute an SEO-focused content strategy.
- Identify content gaps and opportunities and improve existing content.
- Manage and improve Google Business Profile and local search visibility where relevant.
- Monitor Google rankings, Google Search Console, GA4 and other SEO KPIs.
- Ensure analytics and tracking are correctly configured through GA4 and Google Tag Manager (GTM).
- Build useful reporting and dashboards focused on meaningful business outcomes.
- Use Claude and other AI tools extensively to improve productivity and automate repetitive SEO/marketing tasks.
- Manage tracking, A/B testing and email automation.
- Build WhatsApp agents and web agents.
- Drive YouTube content promotion as an essential part of the role.
Requirements
- 5+ years of experience in content marketing and SEO content strategy.
- 5+ years of experience driving Google Search and organic ranking growth.
- 5+ years of experience with Google Analytics/GA4 and Google Tag Manager (GTM).
- 5+ years of experience in keyword research and competitor analysis.
- 4+ years of experience with React and Next.js.
- 5+ years of overall experience, at Senior level.
- YouTube content promotion experience is essential.
- Ability to work in a balanced independent and collaborative manner.
- Ability to balance big-picture thinking with attention to detail.
- A strongly flexible and adaptive working style.
- A primarily creative problem-solving approach.
- Ability to operate effectively in a strongly fast-paced environment.