About this role
Supervisory Responsibilities
- Provides direct leadership and performance oversight for Community Educators, the Community Educator Trainer, and Clinical Hospital Liaisons. *
- Establishes performance expectations and holds team members accountable for referral, activity, and territory goals.*
- Conducts regular one-on-ones, performance reviews, field ride-along, and coaching. *
- Addresses performance concerns and partners with Human Resources as appropriate. *
- Supports recruitment, onboarding, development, and retention of team members. *
- Reviews schedules, timecards, PTO, and other supervisory responsibilities.*
Sales Leadership & Performance
- Leads daily sales and referral development activities across assigned markets and hospital accounts. *
- Establishes referral and growth expectations and monitors individual and territory performance.*
- Uses referral, activity, and market data to identify opportunities and performance gaps. *
- Develops and implements action plans to improve performance and achieve growth goals.*
- Maintains an active field presence through account visits, ride-along, coaching, and relationship development. *
- Promotes and monitors for the consistent CRM utilization and documentation of sales activity.*
Business Development & Relationship Management
- Builds and maintains relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, home health agencies, and other referral partners. *
- Identifies new referral opportunities and develops strategies to grow existing accounts.*
- Supports Community Educators and Clinical Hospital Liaisons in strengthening key referral relationships. *
- Represents the organization at professional, community, and networking events.*
- Promotes organizational services and programs across the continuum of care. *
Team Development
- Coaches team members in relationship development, consultative selling, account management, communication, and customer service. *
- Partners with the Community Educator Trainer to support onboarding, competency development, and ongoing field training.*
- Recognizes high performance and promotes professional growth and accountability. *
Operational & Cross-Functional Collaboration
- Partners with the Access & Growth Manager to execute departmental growth strategies, priorities, and initiatives. *
- Collaborates with Admissions & Intake, Clinical Operations, Marketing, and other departments to support timely patient access and a positive referral partner experience. *
- Ensures compliance with organizational policies, regulatory requirements, and ethical marketing practices. *
Other Duties
- Performs additional duties and responsibilities as assigned.
Qualifications
Minimum Qualifications
- Bachelor's degree in Business, Healthcare Administration, Marketing, Communications, Public Health, or a related field preferred; equivalent combinations of education and relevant experience may be considered.
- Minimum of five (3) years of experience in healthcare business development, sales, referral development, community outreach, account management, or a related field.
- Minimum of two (1) years of leadership or supervisory experience.
- Demonstrated success achieving sales, referral, growth, or business development goals.
- Experience building and maintaining professional relationships with healthcare providers, hospitals, physicians, skilled nursing facilities, assisted living communities, and other referral sources.
- Strong leadership, coaching, performance management, communication, and relationship-building skills.
- Experience using CRM systems and analyzing sales, referral, activity, and market data.
- Valid driver's license, acceptable driving record, and reliable transportation.
- Ability to travel regularly throughout the assigned service area.
Preferred Qualifications
- Experience in hospice, home health, post-acute care, or another healthcare-related industry.
- Experience managing a team responsible for healthcare sales, referral development, community education, or business development.
- Bachelor's degree in a related field.
- Knowledge of healthcare regulations, referral practices, ethical marketing standards, and the continuum of care.