DTC Ads Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
 
Our client is a consumer-focused e-commerce brand operating in the health and wellness space, with a strong emphasis on performance marketing, scalability, and sustainable growth. The company is focused on driving direct-to-consumer revenue through data-driven paid media strategies, full-funnel optimization, and disciplined experimentation across acquisition channels.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The DTC Ads Specialist will be responsible for managing and scaling paid media campaigns across Google, Meta, and additional performance channels. This role is highly execution-focused, with ownership over campaign performance, optimization, and reporting. The primary objective is to drive profitable growth by improving ROAS, customer acquisition efficiency, and full-funnel performance.

Key Responsibilities

Paid Media Execution

- Build, manage, and optimize paid campaigns across Search, Shopping, Performance Max, and social platforms.
- Own targeting, bidding strategies, budget allocation, and creative testing.
- Scale high-performing campaigns while identifying and pausing underperforming initiatives.
- Use Performance Max campaigns, and able to set up manual campaigns.

Analytics & Optimization

- Track and analyze key performance metrics including ROAS, CPA, and funnel performance.
- Use performance data to continuously optimize campaigns and inform scaling decisions.
- Collaborate closely with creative teams to develop and refine ad assets based on performance insights.
- Stay current on advertising platform updates, policy changes, and compliance requirements.
- Weekly reports and daily updates on ad performance.

Qualifications

Experience

- 3+ years of hands-on paid media experience managing campaigns on Google and Meta.
- Proven experience running performance-driven e-commerce campaigns.

Skills

- Strong analytical and reporting skills with the ability to interpret performance data and translate it into action.
- Proficiency in paid media optimization across search and social platforms.
- Experience managing budgets, testing creatives, and optimizing full-funnel performance.
- Familiarity with additional platforms such as Bing or X is a plus.
- Knowledge of regulated advertising environments is a plus.

What Success Looks Like

- Consistently profitable and scalable paid media campaigns.
- Clear, actionable reporting that informs optimization and growth decisions.
- Improved ROAS and customer acquisition efficiency over time.

Opportunity

This role offers the opportunity to take direct ownership of high-impact paid media campaigns in a performance-driven environment. You will have hands-on control over growth, experimentation, and optimization while working closely with cross-functional teams to scale acquisition efficiently and sustainably.

Application Process:

To be considered for this role these steps need to be followed:

- Fill in the application form
- Record a video showcasing your skill sets