About this role
JOIN OUR TEAM
BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.
With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.
Great people, bold ideas, and a sharp focus on user experience set us apart
Purpose
Brazil has recently regulated the industry, and we are at the forefront of this growth. We’re looking for a CRM Specialist to help us scale our lifecycle strategy, combining automation, data, and customer experience to drive engagement, retention, and long-term player value.
In this Role, You’ll:
- Own and optimize CRM initiatives across specific lifecycle stages (e.g. Registration, Early Life, Retention, Reactivation).
- Design, build, and manage automated lifecycle journeys end-to-end.
- Translate business goals into lifecycle strategies, combining campaigns and automation.
- Develop segmentation frameworks based on behavioral, transactional, and lifecycle data.
- Implement and optimize trigger-based communications (real-time, event-based, behavioral).
- Continuously monitor lifecycle performance and identify optimization opportunities.
- Run structured experimentation (A/B testing, holdouts, incrementality) across journeys and campaigns.
- Work closely with data, product, and marketing teams to improve targeting, timing, and personalization.
- Ensure consistency and quality of communication across all CRM touchpoints.
- Contribute to building a scalable and structured lifecycle CRM framework.
We’re Looking for Someone who Brings:
- 3–5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.
- Strong hands-on experience with marketing automation platforms (Optimove, Salesforce Marketing Cloud, Braze, Iterable, etc.).
- Proven experience building and optimizing automated lifecycle journeys (onboarding, retention, reactivation).
- Solid understanding of lifecycle strategy and customer segmentation.
- Experience working with trigger-based communications and real-time data.
- Strong analytical skills (funnel analysis, cohort analysis, KPI tracking).
- Experience designing and analyzing A/B tests and experimentation frameworks.
- Ability to work with large datasets and translate data into actionable insights.
- Experience collaborating with cross-functional teams (Product, Data, Marketing).
- Native Portuguese speaker (non-negotiable), fluent in English and intermediate Spanish.
Bonus Points if You Also Have:
- Experience in betting, gaming, or high-frequency transactional industries.
- Experience with lifecycle ownership (end-to-end responsibility of a stage or segment).
- Familiarity with customer experience (CX) principles and communication consistency.
- Experience integrating CRM with product data and event tracking systems.
- Exposure to personalization engines or recommendation systems.
How we do things
- You combine attention to detail with a proactive mindset, making sure every campaign goes out accurately and on time.
- You are naturally collaborative and know how to work across teams to move ideas from concept to execution.
- You stay curious, test new approaches, and look for smarter ways to improve performance and processes.
- You balance executional excellence with strategic thinking, always connecting day-to-day actions to bigger business outcomes.
- You communicate clearly, adapt quickly, and thrive in dynamic environments where priorities evolve fast.
We expect every team member to live our values
Accountability & Ownership – Take charge, own your craft
Reliability – Deliver with quality and consistency
Teamwork – Collaborate, challenge, and grow together
Winner Spirit – Compete with purpose and grit
Wellbeing – Build a career that energizes you
Curiosity & Innovation – Keep questioning. Keep improving