About this role
Marketing Lead
At La Cabra we're looking for a
Marketing Lead to join our team.
Full-time · Copenhagen · Denmark
Marketing Strategy & Planning
- Develop and own La Cabra's global marketing strategy, ensuring consistency across all regions and channels and translate it into an annual marketing calendar.
- Align marketing plans and priorities with La Cabra's commercial goals, supporting retail and wholesale growth.
- Build clear guidelines and playbooks that local teams and market partners can use to run on-brand marketing in their own city.
- Coordinate PR and media outreach to strengthen brand visibility.
Budget, Performance & P&L
- Own the marketing budget and P&L: manage spend against plan and the commercial return on campaigns and activations.
- Define and track KPIs for campaign performance, local execution, and commercial impact.
- Monitor performance and adjust plans to hit measurable targets across markets.
Ideal Candidate
- More than 5 years of experience in marketing, ideally within lifestyle, food & beverage, or design-focused brands.
- A strong strategic and conceptual mind, you can turn a broad direction into clear guidelines and creative ideas that other people can run with.
- Clear, confident written communication in English (Danish a plus) - enough to make a strategy or guideline easy for anyone, anywhere, to follow.
- Experience leading small teams and working across functions, ideally including remote or international collaborators.
- Comfortable managing budgets, timelines, and multiple priorities without losing sight of the big picture.
- Curious, collaborative, and proactive. You build relationships easily and constantly seek new ways to bring an idea to life.
Apply for the job
Do you want to join our team as our new Marketing Lead? Then we'd love to hear about you before the 2nd of October!