About this role
Overview
Join Country Walkers and VBT Bicycling Vacations; an award winning, Vermont based, active travel company and be part of our high performing, international team. We offer deluxe, small-group bicycling, hiking and Discovery tours worldwide at a variety of levels and paces. Positively impacting people's lives through active travel experiences is what we’re all about! We're seeking an energetic Marketing Specialist to join our Marketing team.
The Acquisition Marketing Specialist owns the Acquire phase of the customer journey, driving new qualified contacts through word of mouth, organic search (SEO and AI), paid social, and print prospecting, and is accountable for the volume, quality, and cost-efficiency of contacts created. This individual-contributor role is the primary point of contact for the paid media and AEO/SEO agency partner, and partners with Lifecycle, Conversion, and Creative to ensure a smooth handoff into nurture. The role independently manages assigned channels, campaigns, and vendor relationships within established strategy, budget, and approval processes.
Responsibilities
Primary areas of accountability are:
- Acquisition Strategy and Campaign Management
- Paid and Organic Channel Management
- Segmentation and Targeting
- Testing, Measurement, and Optimization
- Cross-Functional Collaboration
- Systems, Data, and Compliance
Qualifications
- Bachelor's degree in marketing, communications, business, analytics, or a related field, or equivalent experience
- 3+ years of experience in acquisition, growth, paid media, SEO, or digital marketing, ideally in a high-consideration purchase category
- Demonstrated experience managing paid social campaigns and vendor relationships
- Working knowledge of organic search and SEO fundamentals; AI/answer-engine optimization familiarity a plus
- Hands-on experience with a CRM or customer data platform
- Working knowledge of campaign analytics, testing methodology, audience segmentation, and performance reporting
Preferred Qualifications
- Experience in travel, hospitality, tourism, or another customer-focused industry
- Experience with print prospecting, direct mail, or list/lookalike-audience programs
- Experience building or managing referral, loyalty, or word-of-mouth acquisition programs
- Familiarity with schema markup, structured data, and AI answer-engine optimization practices