About this role
About the role
The TikTok LIVE Automotive team partners with top global automotive brands and their dealer networks to unlock live streaming as a new customer acquisition and lead generation channel. This role owns a portfolio of headline automotive KA (Key Account) brands end-to-end: co-designing joint annual and campaign budgets, building the go-live playbook with brand HQ and local dealers, driving live streaming quality and lead conversion on the ground, and turning early KA wins into scalable case studies that lift the whole automotive vertical. The goal is not more livestreams, it is real business outcomes (leads, test drives, orders) that make TikTok LIVE a must-have channel for automotive marketing.
What you'll do
- KA account ownership: Own a portfolio of headline global automotive brands (OEMs and their dealer groups) as the primary TikTok LIVE point of contact, build multi-level relationships across brand marketing, digital, retail, and agency stakeholders, and land TikTok LIVE inside their annual marketing and digital plan.
- Joint budget & business planning: Co-develop annual and campaign-level budgets with each brand (media spend, live streaming activation, dealer subsidies, creator collaboration), align on KPIs (leads, CPL, test drives, showroom traffic, orders), and secure written commitments and quarterly business reviews.
- Live streaming guidance: Provide hands-on coaching on live streaming strategy, content structure, host / dealer sales talent selection, live room setup, product demo scripts, interaction and lead-capture mechanics, and use of live streaming and lead tools, so brand and dealer live rooms consistently hit quality and conversion benchmarks.
- Campaign execution: Design and land integrated campaigns around new car launches, auto shows, seasonal moments, and always-on dealer live streaming, working with in-app product entries, ads, creators, and offline events.
- Customer success & LIVE ROI: Track full-funnel performance (impressions, viewership, leads, CPL, dealer handoff, test drive, order), diagnose gaps, and iterate playbooks so each KA brand can prove positive live streaming ROI and renew / expand budget.
- Dealer & creator ecosystem: Coordinate brand HQ, regional offices, country subsidiaries, dealer groups, and automotive creators into one live streaming operating model, and turn top-performing dealers and creators into references that pull in the long tail.
- Playbook & case sedimentation: Turn winning campaigns into repeatable automotive live streaming playbooks (by segment: mass-market/NEV/used-car, by market, by campaign type), and lead knowledge transfer to sales, dealer, and cross-market teams.
- Cross-functional collaboration: Work closely with sales, product, ads, creator, data, and governance teams to unblock KA needs, feed automotive-specific requirements back into product and ad solutions, and represent the automotive industry point of view internally.