About this role
Our team is responsible for shaping creative ideas and integrated campaigns that drive impactful platform and e-Commerce marketing initiatives. We turn consumer insights and business priorities into compelling stories, distinctive creative concepts, and high-quality content across channels and formats. Working closely with marketing, cross-functional teams, and external creative partners, we bring campaigns from concept to execution while ensuring strong creative quality, cultural relevance, and consumer impact. In a fast-paced environment, we continuously learn from campaign performance and creative trends to push boundaries, strengthen our storytelling, and create work that delivers meaningful business results.
Responsibilities
- Lead the development of compelling creative ideas and integrated campaign concepts for platform and e-Commerce marketing initiatives, with a strong focus on originality, cultural relevance, and consumer appeal.
- Translate brand priorities, campaign objectives, and consumer insights into inspiring creative directions, narratives, and content strategies that can travel effectively across channels and touchpoints.
- Drive the creation of high-quality campaign assets across formats, including video, key visuals (KVs), paid media creatives, social content, in-app assets, and other digital marketing materials.
- Shape the storytelling and creative expression of campaigns by reviewing and refining scripts, storyboards, visual concepts, copy, and final outputs to ensure a high standard of craft, clarity, and impact.
- Bring strong creative judgment and visual sensibility to all stages of development, ensuring work is distinctive, on-brand, consumer-relevant, and appropriate for each platform and placement.
- Work closely with internal marketing and cross-functional teams to align creative development with campaign goals, channel strategies, launch priorities, and business needs.
- Support the planning and execution of MKT campaigns by contributing to campaign objective setting, project coordination, and execution management, ensuring ideas are translated into strong and timely delivery.
- Manage external creative and production agencies from briefing through concept development, production, feedback rounds, and final asset delivery, maintaining both creative excellence and executional quality.
- Oversee campaign timelines, review processes, approvals, and deliverables across multiple workstreams in a fast-paced environment.
- Capture key creative and campaign learnings, and continuously apply them to elevate future work and strengthen overall campaign effectiveness.