About this role
WHAT YOU WILL DO
- Support projects aimed at evaluating the effectiveness of merchandising, in-store execution, and shopper engagement initiatives
- Conduct direct store observations and staff questionnaires based on predefined KPIs
- Partner with the Field Operations team to assess product availability and execution quality
- Participate in shopper research activities, including measuring purchasing conversion and evaluating retail touchpoint effectiveness
- Compare and assess different execution strategies across minimarket, supermarket, and hypermarket channels using both qualitative and quantitative approaches
- Collect, consolidate, and validate field data from store visits and research activities
- Support basic data analysis and prepare findings to help generate insights for future business planning
OUR PERFECT CANDIDATE
- Fresh graduate or final-year student (with no remaining classes or thesis) in Business, Statistics, Marketing, Management, Industrial Engineering, or related fields
- Passionate about FMCG, retail operations, shopper insights, and market research
- Comfortable conducting field visits and engaging with store personnel and shoppers
- Strong analytical, communication, and interpersonal skills with attention to detail
- Proficient in Microsoft Excel and PowerPoint, with the ability to manage and validate data accurately
- Willing to travel for store visits within assigned areas
- Available for a full-time internship for 3–6 months and able to join immediately