About this role
company
About My Beacon
Beacon ( www.mybeacon.ca ) is a Toronto-based fintech building financial services for NRIs settled in Canada. It offers a newcomer-focused app-based financial service that combines pre-arrival banking, cross-border payments, and day-to-day money management for Canadian and NRIs like students, workers, and new residents in Canada. Beacon exists to empower life across borders .
To learn more about working at My Beacon, please check out our careers page on our website
role
What You'll Do
- Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap.
- Plan and run campaigns across email, push, in-app, and WhatsApp.
- Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points.
- Turn data into hypotheses, test them, and scale what works.
- Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle.
- Partner with product and design on growth experiments.
- Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV.
What You'll Bring
- Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently.
- Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel.
- Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn.
- Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate.
- Excellent copywriting instincts - you can write a subject line that gets opened.
- Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience).
Nice to Have
- Graphic design skills (Figma, Canva, or similar), along with experience prompting AI image tools to produce on-brand banner creatives fast.