Campaign Operations Specialist

At Apple, new ideas have a way of becoming outstanding products, services and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you can accomplish! Apple is looking for an individual to join Worldwide Marketing team to deliver successful direct marketing / transactional emails, push notifications and outbound communications.

As a Campaign Operations Specialist, you'll own the end-to-end execution of direct marketing campaigns — email, push and others — on behalf of Product Marketing and Retail in China. You'll design audience segments, build automated workflows, and ensure every message is relevant, personalized, and compliant with China's privacy and regulatory landscape and is meeting required Apple standards.

This role is deeply cross-functional. You'll partner with teams across Worldwide Product Marketing, Marketing Communications, AppleCare, Engineering, Legal, Privacy, Compliance, Regulatory, Retail, IS&T, and Services to bring campaigns from concept to customer. You'll also serve as a bridge between global strategy and local execution, adapting Apple's marketing to China's unique platforms, regulations, and cultural context.

Minimum Qualifications

4+ years of experience in marketing campaign operations
Fluent in Simplified Chinese and English (written and verbal)
Working knowledge of messaging best practices across email, push, and SMS
Hands-on experience with complex audience segmentation and campaign automation
Working experience with Snowflake procedures and Vertica database systems
Advanced proficiency in writing and adjusting SQL queries
Understanding of China's email marketing regulations, including PIPL and local anti-spam laws
Familiarity with China's social commerce and messaging platforms (e.g., WeCom, Douyin, Xiaohongshu) and how they fit into broader user engagement strategies
Comfortable working across regional and global teams in a fast-paced, matrixed environment
Able to balance multiple projects concurrently and cut through ambiguity to communicate strategy clearly
Strong written and verbal communication skills, with confidence presenting to audiences ranging from team members to senior leadership

Preferred Qualifications

2+ years gathering business requirements and working with platform teams to scope and implement new features
Deep experience in China's digital marketing landscape — including cultural nuances, local platforms, and messaging ecosystems — with a track record of tailoring campaigns for diverse local audiences
Expert-level SQL proficiency; experience with Python or other scripting languages strongly desired
Strong background querying and manipulating large datasets for analytical purposes
Hands-on experience with Snowflake, Apache Doris, and Vertica database systems, complemented by a basic knowledge of Alibaba Cloud computing.
Ability to translate complex analysis into clear, actionable insights for business stakeholders
Experience structuring campaign A/B and multivariate testing for optimal learning
Basic understanding of HTML and Velocity templating
Familiarity with statistical weighting and sampling techniques
Proficiency in Excel and Tableau for reporting and dashboarding
Working experience with major China email providers (e.g., QQ Mail, NetEase)
Strong storytelling ability — can build a narrative around data to influence decisions