Head of Digital Marketing Department

Description:

We are looking for a Head of Digital Marketing Department to join our team.

The ideal candidate will have a strong digital marketing background, a strategic mindset, and excellent leadership skills. You’ll collaborate with cross-functional teams to ensure optimal performance and data-driven decision-making.

Responsibilities:

- Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc.

- Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement

- Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement

- Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building

- Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools

- Plan annual, quarterly, and monthly budgets for paid advertising campaigns

- Provide annual, quarterly, and monthly performance reports, define and measure KPIs

- Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy

- Constantly monitor emerging trends, technologies, and tools in digital marketing. Implement innovative strategies to stay ahead of competitors and accelerate growth

- Supervise and coordinate the department's activity

- Delegate tasks and supervise their implementation according to the deadlines established. Provide guidance, mentoring, and performance evaluation to ensure efficient execution of objectives

- Organize and monitor the onboarding process of new hires

- Ensure all digital marketing activities comply with the RA Law on Advertising, as well as other legislative and regulatory requirements related to the field

- Perform other functions assigned by the immediate supervisor and arising from the duties of the position

Requirements:

- Master’s degree in Marketing, Digital technologies, or a relevant field

- Proven work experience as a Digital marketing unit manager

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Proficient in MS Office (particularly Excel) and data manipulation

- Excellent knowledge of English and Russian languages

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands-on experience with SEO/SEM, programmatic media-buying, and CRM software

- Familiarity with web design

- Experience in data analysis and reporting

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

- Analytical thinking with strong math skills

- Good time management skills, including prioritizing, scheduling, and adapting as necessary

- Ability to work on multiple projects with different objectives simultaneously

- The ability to think strategically and develop innovative marketing strategies