INNOVATION INTERN, PET MARKET

At KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE family of companies, innovation starts with curiosity. As a Market Innovation Intern , you'll help uncover consumer insights, explore market trends, and contribute to products that make a difference for pets and pet parents. Gain hands-on experience, collaborate with industry professionals, and see how your ideas can shape the future of our brands. Ready to turn your passion for innovation into real-world impact?

- Paid Housing | Paid Internship | Hands-On Learning | Community Events | Build Skills. Make Connections. Launch Your Career.

- This opportunity is designed and intended to be performed in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES:

- Conduct market and competitive research to identify emerging trends, consumer needs, and opportunities within the pet products industry.

- Analyze consumer insights and marketplace data to support product and marketing innovation initiatives.

- Identify opportunities for new products, enhancements, and solutions that deliver value to pets and pet parents.

- Collaborate with cross-functional teams, including Marketing, Sales, R&D, and Product Development, to evaluate and develop innovative concepts.

- Help build consumer empathy by researching how pet parents experience products today, including key challenges, needs, and aspirations.

- Support product innovation projects by investigating product claims, features, and market positioning.

- Assist in developing recommendations and presentations that inform innovation and business strategy.

- Coordinate with external agencies, research partners, and vendors while supporting additional innovation and market research projects as assigned.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS:

- Working toward a degree in Marketing, Entrepreneurship, Psychology or Business with Marketing focus.

- Basic understanding of key marketing principles – completion of a minimum of two marketing related classes.

- Strong communication, analytical and organizational skills.

- Familiarity with conducting competitive or market analyses.

- Comfortable working independently when needed.

TRAVEL:

- Less than 5% travel is expected.