Consultant – Social Media Officer

The
position will provide an opportunity to develop experience across social media
strategy, content creation, digital campaigns, analytics, and communications
within an international research and development organization.

Content Creation and Curation

- Develop,
curate, and schedule engaging content tailored for various social media
platforms, including Facebook, Instagram, X, LinkedIn, and others.
- Focus
primarily on English-language channels, with support to other language channels
as required.
- Support
the production of shareable digital content, including graphics, videos,
infographics, and animations.
- Adapt
content for different platforms while maintaining Landscape Alliance’s brand
and editorial guidelines.

Community Engagement

- Monitor
social media channels daily.
- Respond
to comments, messages, and inquiries in a timely and professional manner.
- Identify
opportunities to increase audience engagement and interaction.

Campaign Planning and Execution

- Support
the planning and implementation of social media campaigns and initiatives.
- Work
with colleagues across the organization to develop content that supports
broader communications and campaign objectives.
- Support
paid social media activities, including the planning, implementation,
monitoring, and tracking of sponsored posts and advertisements.

Analytics and Reporting

- Monitor
social media analytics and performance metrics.
- Support
the preparation of regular social media reports.
- Identify
trends and insights that can inform content development and improve social
media performance.
- Contribute
to testing and optimizing content based on audience engagement and performance
data.

Creative Strategy and Innovation

- Stay up
to date with emerging social media trends, tools, formats, and best practices.
- Suggest
creative approaches to increase audience engagement and reach.
- Contribute
ideas for new content formats, campaigns, and social media activities.

Visual and Multimedia Support

- Provide
basic photo and video support for social media content, including basic
editing.
- Support
the creation of high-quality visual content for social media channels.
- Work
with the design team to develop visually compelling assets that follow
Landscape Alliance’s brand guidelines.

Strategic Alignment

- Support
the implementation and ongoing development of Landscape Alliance’s social media
strategy in collaboration with the Global Social Media Coordinator.
- Contribute
to maintaining consistency in messaging, branding, and content across Landscape
Alliance’s social media channels.

Additional Tasks

- Support
science writing, event coverage, and live social media reporting.
- Provide
social media support for organizational events, campaigns, and key moments.
Perform other communications and social media-related duties as
required by the COE team.