Senior Marketing Executive - Customer Engagement

Job Description:

Senior Marketing Executive - Customer Engagement  
Location:   Bupa Place, Salford Quays    
Contract:   6-month   Fixed Term Contract ,   Full time, 37.5 hours per week  
Salary:   £ 3 3 , 0 00 -   £ 3 5 , 0 00  
Hybrid working (2 days per week in the office)

We make health happen  
We're looking for a Senior Marketing Executive to join our Customer Engagement team, supporting the delivery of marketing campaigns and customer communications across Bupa's health insurance customer base. This is a fantastic opportunity for a commercially minded   ind ividu al   who enjoys managing projects from brief through to execution and working across a broad mix of channels.

You will   support the planning and delivery of customer engagement campaigns designed to increase customer value,   retention   and product usage.

You'll   collaborate closely with internal stakeholders, data   teams   and Bupa's in-house creative studio, developing clear briefs and ensuring all communications are   accurate , compliant and customer focused.

What   you'll   be doing

- Delivering customer engagement campaigns across multiple marketing channels.

- Managing projects from   initial   brief through to execution and performance analysis.

- Supporting the launch of new products,   propositions   and customer benefits.

- Creating and optimising customer lifecycle communications.

- Developing engaging health and wellbeing content plans.

- Working with data teams to define audience segmentation and targeting strategies.

- Briefing and collaborating with internal creative and studio teams.

- Monitoring campaign performance and   identifying   opportunities for improvement.

- Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.

- Ensuring all communications meet FCA and financial promotions requirements.

What you will bring :

- Around 2-5 years' marketing experience in a commercial environment.

- Experience managing marketing campaigns and multiple projects simultaneously.

- Exposure to customer engagement, CRM, lifecycle   marketing   or content marketing.

- Experience across channels such as email, digital,   social   or direct marketing.

- Strong stakeholder management and communication skills.

- A data-driven approach with the ability to measure and optimise campaign performance.

- Excellent organisational skills and attention to detail.

- Experience working within a regulated environment such as insurance, financial services,   healthcare   or another compliance-led sector.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial,   social   and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

- 25 days holiday, increasing through length of service, with   option   to buy or sell

- Fixed Term   Benefits   allowance

- An enhanced pension plan and life insurance

- Various other benefits and online discounts

Why Bupa?

We’re   a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave,   caring   and responsible in everything we do.

We encourage   all of   our people to “Be you at Bupa ”,   we   champion   diversity, and we understand the importance of our people   representing   the communities and customers we serve.    That’s   why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the   minimum   criteria for the role.   We’ll   make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information   regarding   this role in an alternative format, please email: [email protected]

Time Type:
Full time
Job Area:
PR , Marketing & Brand
Locations:
Bupa Place