About this role
Job Summary
We are seeking a results-driven Marketing Manager to lead and execute targeted marketing campaigns that drive user acquisition and engagement. The ideal candidate has a deep understanding of the fintech and crypto ecosystem in Uzbekistan, strong analytical skills, and the ability to work in a dynamic, fast-paced environment.
Key Responsibilities
- Develop and execute marketing campaigns with merchants and fintech partners to boost adoption of CityPay.io’s crypto wallet.
- Design and manage joint promotions that position CityPay.io’s wallet as the preferred transaction method.
- Analyze market trends, competitive landscape, and user behavior to refine marketing strategies.
- Work closely with marketing agencies to ensure campaign effectiveness, content creation, and performance tracking.
- Oversee local content development, including blogs, newsletters, and social media campaigns.
- Manage influencer collaborations to enhance audience engagement.
- Organize and participate in fintech and blockchain events to strengthen brand recognition.
- Handle public relations efforts and secure positive media coverage.
- Monitor key performance indicators (KPIs) and optimize campaigns based on analytics.
- Stay updated on regulatory changes affecting the crypto sector.
Key Requirements
- 3+ years of marketing experience in fintech, crypto, payments, or tech industries.
- Strong knowledge of Uzbekistan’s fintech ecosystem and consumer trends.
- Experience in partnership-driven marketing and campaign execution.
- Fluency in Uzbek and Russian (English is the working language).
- Strong analytical mindset with a data-driven approach to marketing strategies.
- Ability to work independently while collaborating with cross-functional teams.
Preferred Qualifications (Nice to Have, but Not Mandatory):
- Experience in crypto payments, blockchain, or digital finance marketing.
- Understanding of DeFi, stablecoins, and cross-border payment systems.
- Familiarity with digital advertising platforms, growth hacking techniques, and influencer marketing.