Market Development Manager

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The  Market Development Manager   (MDM)   is responsible for   increasing market share and brand preference of Generac’s residential ecosystem   solution   within the   specified   territory. This role   actively prospects   new business opportunities and convert s   solar   and generator   installers into Generac customers   who resell Generac’s   PWRmicro   solar and   PWRcell   2   energy   storage solutions, as well as other Generac ecosystem   produc ts ( including   home standby generators   and   ecobee   smart thermostats).

In this role, the MDM develops and executes   strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support   end-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities:

- Identify , engage, and convert solar , storage, and generator   installation companies into Generac ecosystem customers

- Plan and implement sales strategies to maximize share and margin;   effectively differentiate Generac products in competitive sales environments

- Expand   the   customer base by   identifying   new partners and developing new customer opportunities

- Build and   maintain   a   robust   pipeline of new key account opportunities ; role is   80% new account development and 20% account management

- Build strong relationships with established key account s   and   internal s upport teams to   foster   long-term business   growth

- Maintain   accurate   sales records , CRM entries, and activity updates to support forecasting and performance tracking

- Collaborate   with sales and business leadership to develop   and execute business plans aligned with key account grown initiatives

- Provide market feedback and competitive intelligence to   sales and business leadership

- Maintain   consistent f ollow -up on opportunities to drive   timely   and effective closes

- Communicate   effectively   with Generac   sales team members to ensure   a c oordinate d approach to account acquisition and support

Minimum Qualifications:

- Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
- 4 years of solar industry experience
- Ability to travel 30-60% of the time

Preferred Qualifications:

- Experience in residential energy storage
- Experience in business-to-business sales
- Experience selling to c-suite executives and key decision makers at large corporations
- Working knowledge of two-step distribution model
- Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
- Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”