Marketing Project Lead

Our client in the Quick Service Restaurant (QSR) is looking for Marketing Project Lead to join their diverse and performance driven team. If you meet the below requirements, do not hesitate to submit your CV for consideration.

Duties and Responsibilities:

Set Strategic Direction and Growth
Choices

- Define the overarching
Value & Signature growth strategy and make clear choices on where organization
should play, win and invest.
- Translate
brand ambition into portfolio priorities, customer growth opportunities,
franchise alignment and commercial value creation.
- Set
the creative ambition, distinctive brand standards and cultural relevance
required to build long-term brand equity.
- Design
and embed an integrated marketing operating model across brand, media, digital,
CRM, loyalty, delivery, restaurant operations, franchise and agency partners.

Build Consumer, Data and Customer Growth
Capability

- Own the consumer and
cultural insight agenda, including segmentation, behaviour shifts,
customer journeys and unmet demand spaces.
- Strengthen
the use of first-party data, loyalty insight, CRM and customer lifetime value
thinking to improve acquisition, retention, frequency and personalisation.
- Champion
data-driven decision making and define how brand health, customer outcomes,
campaign performance and marketing ROI are measured.

Create New Growth Spaces and Innovation

- Anticipate emerging
consumer, cultural, technological and category shifts and convert them
into new growth opportunities.
- Set
the innovation ambition and pipeline across food, value, experience, digital,
delivery, loyalty and partnership platforms.
- Build
a disciplined test-and-learn approach that enables rapid experimentation,
scaling of proven ideas and clear post-launch learning.
- Define
the portfolio content, digital engagement and commerce-to-customer conversion
strategy.

Accelerate AI, MarTech and Marketing
Effectiveness

- Set the AI and MarTech
agenda to improve insight generation, personalization, productivity,
content optimization, experimentation and effectiveness.
- Improve
media and marketing investment discipline through clear measurement, optimization
routines, campaign evaluation and effectiveness reviews.
- Influence
the business P&L and determine where marketing investment can create the
greatest immediate and long-term value.
Build High Performing Teams and Capabilities

- Build a
future-ready marketing organisation with the skills, structures and ways
of working required to win.
- Develop
Brand Managers and specialists through clear standards, coaching and
strategic exposure.
- Create a
culture of curiosity, creativity, accountability, experimentation and
continuous learning

Leadership

- Deliver world-class work
through teams by setting a clear ambition, establishing high standards and
creating the conditions for diverse talent to perform at its best.
- Drive
executional excellence through teams by translating strategy into clear
priorities, roles, decisions and disciplined delivery rhythms.
- Build
ownership and accountability across the team, remove barriers to delivery and
ensure consistently high-quality outcomes at pace.
- Coach,
challenge and empower leaders and specialists to make sound decisions,
collaborate effectively and continuously raise the standard of performance.

Stakeholder Engagement

- Align
senior leadership and franchise partners around the market’s biggest
growth priorities and choices.
- Shape agency
ecosystem and strategic partnerships required to unlock future
growth.
- Represent
marketing in enterprise decisions and champion consumer and brand-led
growth across the organisation

Requirements

- Bachelor’s
Degree in Marketing, Business Manager or related fields
- Post
Graduate Qualification essential
- MBA
highly Preferred
- 5-10
years progressive marketing and brand management experience, preferably within
FMCG, QSR, retail, consumer technology or a digitally enabled consumer
business.
- Proven
track record of leading teams and delivering sustainable growth across multiple
brands, customer segments or a full category.
- Experience
using customer insight, segmentation, cultural intelligence, loyalty data or
first-party data to shape brand, media, CRM and innovation choices.
- Strong
understanding of digital marketing, content, customer journeys, delivery,
commerce conversion, media effectiveness and omnichannel growth.
- Experience
owning or strongly influencing a significant marketing investment budget and
portfolio-level P&L.
- Experience
leading innovation from opportunity identification through to sustained
in-market success at scale.
- Experience
operating at executive or board level, including presenting strategy, growth
cases and investment recommendations to senior leadership.
- Experience
working with creative, media, digital, PR, data, technology and platform
partners to deliver integrated marketing outcomes.

CAPABILITIES

- Consumer
and cultural intelligence: ability to identify meaningful shifts, translate
insight into growth strategy and build customer relevance.
- Brand,
creative and content excellence: ability to set distinctive brand standards and
deliver culturally relevant, effective work across channels.
- Digital,
data, AI and MarTech fluency: confidence using customer data, technology, AI
and marketing platforms to improve productivity, personalisation and decision
making.
- Commercial
and investment judgement: ability to connect marketing choices to P&L
impact, portfolio growth, investment trade-offs and long-term value creation.
- Innovation
and experimentation mindset: ability to shape new growth spaces, test ideas,
learn quickly and scale what works.
- Marketing
effectiveness discipline: ability to define success measures, evaluate
performance and continually optimise media, campaigns and customer outcomes.
- Enterprise
influence and strategic storytelling: ability to align senior leaders,
franchisees and cross-functional partners around clear priorities and choices.
- People
leadership and capability building: ability to coach teams, build future-ready
skills and create a culture of curiosity, accountability and continuous
learning.