About this role
Experienced Automotive BDC Representative
We are looking for an Experienced Automotive BDC Representative who knows how to turn leads into appointments and appointments into opportunities.
This is not an entry-level call center position. We are looking for a proven automotive BDC professional who understands the importance of speed-to-lead, consistent follow-up, effective phone skills, CRM activity, appointment setting, and appointment show rates .
If you are competitive, organized, persistent, and motivated by results, we want to talk with you.
What You'll Do
- Respond quickly and professionally to inbound internet, phone, text, and email leads.
- Make a high volume of outbound calls and follow-up contacts with prospective customers.
- Convert internet and phone leads into qualified showroom and service appointments.
- Follow up with unsold customers, missed appointments, previous leads, and existing customer opportunities.
- Confirm appointments and proactively work to improve appointment show rates.
- Use proven phone techniques to engage customers, overcome objections, and secure appointments.
- Maintain accurate and detailed customer records in the dealership CRM.
- Follow dealership lead-management processes and established follow-up schedules.
- Communicate current inventory, vehicle availability, dealership promotions, incentives, and service opportunities.
- Work closely with Sales Managers, Sales Consultants, and Service Advisors to ensure a seamless customer handoff.
- Consistently meet or exceed BDC performance goals and KPIs.
- Track personal performance and identify opportunities to improve conversion results.
- Deliver a professional and exceptional customer experience on every interaction.
What We're Looking For
Our ideal candidate has:
- 2+ years of automotive BDC, internet sales, or dealership lead-management experience.
- A proven track record of setting qualified appointments.
- Strong phone skills and the ability to confidently communicate with customers.
- Experience handling both inbound and outbound customer calls.
- Experience working automotive internet leads from multiple sources.
- Strong CRM experience and excellent documentation habits.
- A consistent, disciplined approach to lead follow-up.
- The ability to handle objections and keep conversations moving toward an appointment.
- Strong organizational and time-management skills.
- A competitive, goal-oriented mindset.
- Professional communication skills and a customer-first attitude.
- The ability to work independently while contributing to a high-performing team.
Experience With These Systems Is a Plus
Experience with automotive CRM and dealership technology such as:
- VinSolutions
- CDK
- Other automotive CRM and lead-management platforms
Experience with internet lead providers, digital retailing, texting platforms, call tracking, and automated lead follow-up systems is also a plus.
How We Measure Success
Successful BDC Representatives understand that activity and results go hand in hand. You will be expected to consistently manage and improve key performance indicators such as:
- Lead response time
- Outbound call activity
- Contact rate
- Appointment-setting rate
- Appointment show rate
- Sold/customer conversion
- Follow-up completion
- CRM activity and data accuracy
What We Offer
- Competitive compensation with performance-based earning potential
- BDC bonus opportunities
- Paid training and ongoing development
- Career advancement opportunities
- Medical, dental, and vision benefits
- Paid time off
- Employee vehicle purchase and service benefits
- Professional management and a supportive team environment
- Modern CRM and dealership technology
- A steady flow of customer opportunities
Schedule
Full-time automotive dealership position. Schedule may include evenings, weekends, and holidays based on dealership business needs.
This Position Is For You If...
You enjoy the challenge of turning a lead into a conversation, a conversation into an appointment, and an appointment into a customer .
You don't give up after one call. You understand that consistent follow-up creates results. You know how to use a CRM, manage your pipeline, and hold yourself accountable to performance goals.
If that sounds like you, apply today for our Automotive BDC Representative position.
We are looking for experienced BDC professionals who are ready to produce.