Group Sales Coordinator

Job Title:                   Group Sales Coordinator

Department:            Sales & Marketing

Reports To:              Business Development Manager

Prepared By:            Sierra-at-Tahoe

Prepared Date:         09/2026

FLSA Status:             Non-exempt

Pay Status:               Hourly

YR Status:                 Seasonal (Full-time)

Benefit Status:          None

Pay Rate :                  Starting at $21/hr

Embrace the thrill of winter and step outside of the norm and into an outdoor opportunity you’ll cherish forever. Here at Sierra, we pride ourselves on our welcoming and inclusive work atmosphere that keeps the stoke high for our guests and employees alike all season long. If you’re looking for a full career switch or an exciting weekend role centrally stationed in the beautiful Sierra Nevada, you just found it.

NOTE:  This job description shall not be construed as a contract for employment.  Must be at least 18 years of age.  Sierra-at-Tahoe is an at-will employer. This position requires a post offer background check.

SUMMARY

The Group Sales Coordinator plays a key role in growing skier visits through group programs, corporate ticketing, partner shops and lodges, and school partnerships. Reporting to the Business Development Manager, this person will oversee account management, generate new sales, and ensure a seamless and on-brand experience for all groups. This position also supports the expansion of summer programs, community partnerships, and trade show presence. Some travel may be required

Duties and Responsibilities are (but not limited to):

Group & Corporate Sales

- Manage and grow accounts across day groups, school groups, shops and lodges, tour operators, private events, and corporate voucher programs.

- Seek out new business opportunities to drive skier visits and explore summer program growth.

- Field incoming inquiries for group sales and private events.

Onsite Group Coordination

- Contract and facilitate day group experiences, from arrival to departure.

- Act as each group's ambassador, providing a smooth and on-brand guest experience.

- Organize and host site tours and FAM tours as needed.

- Prepare lift tickets, rental, and ski and ride school orders accurately through Siriusware, ensuring all details are correctly managed. Deliver tickets as needed.

Business Development

- Support the Business Development Manager with sales planning, lead generation, and reporting.

- Attend trade shows and special events to promote Sierra-at-Tahoe programs.

- Conduct in-market sales calls and client visits in the Tahoe region and drive markets.

- Build community connections through networking and local involvement.

Administrative & Reporting

- Maintain accurate weekly sales reports using Excel, Siriusware, and other programs.

- Closely collaborate with the ticket office to ensure seamless processing of corporate and group tickets.

- Assist in building the annual sales plan and contribute ideas for new revenue opportunities.

Team & Resort Support

- Communicate and collaborate effectively with guests, partners, and internal departments, including Ski and Ride School, Rentals, F&B, Events, the Ticket Office, Marketing and Sales, to deliver outstanding results for clients.

- Participate in cross-departmental efforts and job sharing to enhance guest experience.

- Uphold resort safety standards, participate in safety meetings, and maintain a positive, professional demeanor.

RESPONSIBILITIES TO SAFETY
1. Protect the safety of self, co-workers, and Sierra-at-Tahoe Resort guests at all times.
2. Report any potentially harmful equipment or situations to the immediate supervisor without delay.
3. Report safety-related accidents and incidents at once to immediate supervisor.
4. Follow all company and department safety policies and procedures.
5. Operate equipment in a safe manner that will not lead to injury of yourself or others.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required:

- Strong written, verbal, and presentation skills.

- Excellent organizational and time management skills.

- Ability to stay focused, positive, and collaborative under pressure.

- Proficiency with Microsoft Office Suite, especially Excel.

Preferred:

- Experience with Siriusware or similar ticketing/CRM systems.

Familiarity with group sales, travel trade, or resort operations.

EDUCATION and/or EXPERIENCE

Bachelor’s degree in Marketing, Business, Hospitality, Resort Management, or related field (or equivalent length of experience). 1–2 years of hospitality or sales experience (ski resort experience a plus).

LANGUAGE SKILLS

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

Resort certification on any necessary equipment.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and talk or hear.  The employee frequently is required to use hands to finger, handle, or feel; and reach with hands and arms.  The employee is occasionally required to climb, kneel, squat or balance.  The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly exposed to guest/employee interaction, moving mechanical parts and changing outside weather conditions.  The employee is occasionally exposed to high, precarious places. The noise level in the workplace is usually moderate.