Director, Earned and Owned Strategy

You Will Be

Leading Enterprise Client Strategy & Growth

- Acting as the executive strategic lead on key accounts, accountable for client success

- Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers

- Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

Driving AI-Era Search Leadership

- Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences

- Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

Collaborating Across Teams

- Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation

- Leading cross-functional planning across key content activations

- Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

Accelerating Growth

- Identifying and capturing new organic growth opportunities across search and local search ecosystems

- Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

You Must Have

- Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization

- Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration

- Working experience with Web Analytics and SEMRush or similar SEO platforms

- Proven success managing large-scale, enterprise search and content transformation initiatives

- Deep understanding of AI Search evolution and organic discoverability trends

- Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

- Strong cross-functional collaboration skills with the ability to unify teams across channels

- Exceptional presentation and executive communication skills; confident advising senior client leadership